Video Everywhere: Binge Series, CTV & Cross Media Video

Convene, 22 Bishopsgate, London, EC2N 4BQ

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Event Overview

This event is being organised by IAB Tech Lab

IAB UK members are being offered a special discount on tickets. Use code IABUK199 before 7 April to get tickets for $199 or use code IABUK249 after 7 April to get tickets for $249. Brands and agencies can also receive 50% off the ticket prices using IABTL50.

With a history of divergent technologies, but a convergence of advertiser expectations, Advanced Television is here and playing across every channel. IAB Tech Lab, along with the television industry, has a responsibility to establish a cross-TV “bridge” - a framework to solve for universal addressability, interoperability, auditability, and viewability across all television environments.

From Connected TV to streaming apps on mobile devices, the TV industry is thinking about how to manage and deliver Video Everywhere, across every channel. Join IAB Tech Lab in London on April 27th  for our first event of the Video Everywhere: Binge Series. We'll focus on topics such as modernizing standards like OpenRTB to support new video use cases like Ad Pods and Ad Break Management, Server-Side Ad Insertion (SSAI), and viewability across all screens.

The ‘Binge’ Series of events will bring experts from the TV, digital video, and measurement industries to showcase and debate the current solutions in use and the technologies that promise the future of television interoperability. 

We will discuss TV across different delivery channels like AVOD, FAST, MVPD, Addressable Linear, and Broadcast over CTV and other devices, and discuss how buyers can streamline interoperability and reconciliation across all of these. 

Attendees can expect candid and contentious debates on technologies like universal ad ids, reconciliation across screens, and facilitate ways for any advertiser buying video to get the best performance form across their video ad portfolio. It aims to communicate the vision for universal and interoperable buying and selling of Video Everywhere.

This event series is in-person, only.


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