User ID 2020 Round Up
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Event Overview
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In January 2020, Google announced that it would render third-party cookies obsolete in Chrome by 2022, starting a ticking clock for our industry to come together to find an alternative solution. With 2021 round the corner, aka the mid-way point, join us for a round up of this work in 2020 and where we are when it comes to finding alternative solutions.
Agenda
Welcome & Introduction
IAB Tech Lab: 2020 Project Rearc round up
A round up of IAB Tech Lab's Project Rearc, answering the main questions on everyones lips: What’s been done? Where are we today? What’s in store for 2020?
Google: 2020 round up on Privacy Sandbox
A round up on Google's Privacy Sandbox over the course of 2020, answering the main questions: What’s been done? Where are we today? What’s in store for 2020?
IAB UK: Round up of User ID work
A summary of our work over the course of 2020, answering the main questions: What’s been done? Where are we today? What’s in store for 2020?
Q&A
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Meet the speakers
Tina Lakhani
Head of Ad Tech, IAB UK
Tina Lakhani
Head of Ad Tech, IAB UKTina is Head of Ad Tech at IAB UK, the industry body for digital advertising. Her remit includes facilitating discussion and collaboration among the ad tech community to address mutual challenges, with a current focus on User ID, Brand Safety and Transparency. She is also the UK liaison for the US based IAB Tech Lab; working to educate and drive adoption of market standards. From a technical perspective, Tina inputs on industry task forces and the IAB Gold Standard.
Jordan Mitchell
Senior Vice President - Identity, Data and Privacy Initiatives, IAB Tech Lab
Jordan Mitchell
Senior Vice President - Identity, Data and Privacy Initiatives, IAB Tech LabJordan Mitchell is Senior Vice President - Identity, Data and Privacy Initiatives at IAB Tech Lab, a global member community developing foundational technology and standards for growth and trust in the digital media ecosystem. He was CEO of DigiTrust, a non-profit industry consortium which IAB Tech Lab acquired in 2018. DigiTrust was the only truly neutral, standardized identifier designed to offer a privacy-safe bridge from first-parties to the third-party ecosystem. Jordan co-founded DigiTrust while serving as Vice President of Product at Rubicon Project, where he spent 7 years. Prior to that, he was founder and CEO of audience data company Others Online, which he sold to Rubicon Project. With over 15 years of related experience, Jordan is an expert in the converging areas of consumer identity, data, privacy and digital advertising. Jordan received his BA in Accounting from Michigan State University, and resides in Kirkland, Washington.
Chetna Bindra
Group Product Manager, Google
Chetna Bindra
Group Product Manager, Google
Kristen Fletcher
Global Product Lead, Google
Kristen Fletcher
Global Product Lead, GoogleKristen Fletcher is a Global Product Lead covering Google’s ads privacy strategy and commercialisation.
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