Update on Cross-Industry Programmatic Taskforce
(Registration 13:50 - 14:00)
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Earlier this year, ISBA released its ‘Supply Chain Transparency' study with PwC, mapping the programmatic supply chain from end to end. A number of our members voluntarily took part in the research, with the results showing that more work is needed to improve transparency in the supply chain.
Collaboration is central to achieving this and we’re committed to working with our members and industry partners to shine a light on the value added at each stage of the programmatic process. Further investigation is crucial and is already underway via a specific industry taskforce, including industry bodies such as the IAB, ISBA, AOP and IPA.
Join this session for an update from IAB UK on the taskforce’s progress, including the structure it will take, how we’re already working with members and other bodies, the mission statement of the group, how IAB members can get involved, and what’s next.