State of Search

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(Registration 13:50 - 14:00)

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Event Overview

Search advertising accounts for the largest share of digital ad spend in the UK. In 2019 alone, £8 billion was spent on search, up by 18% on the previous year. What’s more, this is a trend that we are likely to see accelerate further with the emergence of new innovations and a renewed focus on ecommerce in the wake of the COVID-19 pandemic.

Join IAB UK and the IAB UK Search Advisory Group for the launch of the ‘State of Search’ guide, bringing together advice from search stalwarts and pioneers across ecommerce and visual search. Discover the latest advertising opportunities and innovations across platforms to get the most out of your search spend.
 

Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.00
State of Search Project: Overview

Join IAB UK for an overview of the newly launched ‘State of Search’ guide, which brings together advice from search stalwarts and pioneers across ecommerce and visual search. Discover the latest advertising opportunities and innovations across platforms to get the most out of your search spend.

Antonio Forte, Member Services Executive, IAB UK

14.05
Session details coming soon

14.20
Session details coming soon

14.35
Panel Discussion: the future of automation and control

Join Tug, iCrossing, Starcom, the7stars and GoodStuff for a panel discussion moderated by IAB UK covering the Future of Automation in Search Marketing, and what it mean for control.

Asher Gordon, Head of Biddable Media, Tug, Lottie Namakando, Head of Paid Media, iCrossing, Eloise Purnell, Account Manager, Starcom UK, Laurie Wright, Group Director, Digital Strategy & Integration, GoodStuff & Adam Chugg, Head of Biddable, the7stars

16.00
Q&A and Close

Meet our speakers

Asher Gordon
Asher Gordon
Head of Biddable Media, Tug
Asher Gordon
Asher Gordon
Head of Biddable Media, Tug

Asher Gordon leads a multi-disciplined media team who plan, buy and deliver integrated media plans for a diverse set of clients at Tug. Asher develops audience first, cross-channel strategies that deliver ROI, using attribution modelling to measure effectiveness at each stage of the customer journey. With over 10 years’ experience working across multiple markets and brands at PHD and Wavemaker, Asher works with clients to beat their marketing goals and drive their business forward.

James Chandler
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
James Chandler
Chief Marketing Officer, IAB UK
Antonio Forte
Antonio Forte
Member Services Executive, IAB UK
Antonio Forte
Antonio Forte
Member Services Executive, IAB UK
Adam Chugg
Adam Chugg
Head of Biddable, the7stars
Adam Chugg
Adam Chugg
Head of Biddable, the7stars

Adam has been in the industry for over 10 years and has been at the7stars for 6. Having “grown-up” in PPC, he has delivered award-winning paid search strategies for brands such as Iceland foods and Suzuki cars and is responsible for the output and development of paid search and social media teams at the UK’s largest independent media agency.

Eloise Purnell
Eloise Purnell
Account Manager, Starcom UK
Eloise Purnell
Eloise Purnell
Account Manager, Starcom UK

With over 5 years of industry experience working across multiple verticals from ecommerce to travel, Eloise has seen firsthand the evolution of search advertising to the automated landscape businesses encounter today. As Starcom Employee of the Year, Eloise has played an integral role in ensuring clients are adopting search excellence & innovation in order to remain relevant and profitable in increasingly competitive media landscapes. Eloise has a particular passion for automation and how it can fulfill a dual role of operational time saving & capability enhancement.

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