The Rise of Retail Media
Free for IAB Members, IAB Agencies & IAB Advertisers
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This June, IAB UK will be in Manchester for an event diving into one of the fastest growing areas of digital advertising – retail media. As this hot sector of the market continues to see a rapid increase in both ad spend and column inches, we’ll bring together IAB UK members – including brands, media owners, ad tech providers and agencies from across the North West – to discuss and debate the opportunities, challenges and breadth of retail media.
Kicking off with an overview of the landscape from Dr Daniel Knapp sharing his growth predictions for the market, delegates will also hear from key players involved as well as the brands seeing results from their investment in retail media.
Welcome & introduction
The Retail Media Landscape
Retail Media Unleashed: driving revenue today & beyond
Join McCann, Threefold and IAB UK to delve into how retailers are transitioning into media owners, the opportunities and challenges brands need to be aware of, and what metrics will best measure performance in this space.
Driven by Tech: empowering the Future of Retail Media
How will tech supercharge retail media’s rapid growth? Join LiveRamp, Criteo and IAB UK as we delve into what brands and retailers need to do to stay on top of the curve with the tech behind retail media and what success looks like.