Retail Media Upfronts

-
(Breakfast from 08.30)
The Steel Yard, Allhallows Lane, London, EC4R 3UE

Ticket Types

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

Unexpected item in bagging area? Our first Retail Media Upfronts brought you a pick ‘n’ mix of cutting-edge insight, fresh off-the-shelf advertiser offerings, and expert advice on how to build a successful strategy. While you’ll have seen the hype surrounding retail media, this event was about hearing directly from the companies at the heart of the market: Amazon Ads, ASOS Media Group, LiveRamp, Nectar360 and Tesco Media Insight Platform. 

Read key takeaways from Retail Media Upfronts here

Agenda

08.30
Networking breakfast

09.30
Sessions start

Amazon Advertising: Debunked: 3 Retail Media Myths

2023 has been “the year of retail media", but with every new buzzword comes new opportunities - and new misconceptions. In this session, hear from Paul Hackwell, Head of FMCG Industry Vertical at Amazon Ads, and Sophie Maxwell, Pureplay Lead at SC Johnson, on retail media’s untapped potential, and how marketers can seize the moment to grow their business and their brand.

Paul Hackwell, Head of FMCG Industry Vertical, Amazon Ads UK & Sophie Maxwell, Pureplay Lead, SC Johnson

Liveramp: Retail Media: The hype, the facts and the reality

The term ‘retail media’ is seemingly everywhere at the moment, hailed as the answer to brand and retailers dreams. But what is the reality of the situation? What needs to be considered when building a retail media network (RMN)? What needs to be considered when using an RMN? And can brands and retailers centre c-suite expectations about what it brings to business for success? Hear from those who are navigating the Retail Media journey; the opportunities, the strategies that deliver, and some of the new pitfalls to avoid in the new world of omnichannel path to purchase.

Oliver Klander Head of CPG, LiveRamp UK, Dean Harris, Head of Membership Commercial, Co-Op & Helen Johnson, Group Director, Axis/SMG

Tesco Media & Insight Platform: Taking retail media back to school

Retail media might be a relatively recent phrase, but Tesco has been shaping it for decades. Today we will help you think about its potential throughout millions of customer journeys across the UK and how the Clubcard continues to power true value for customers, brands and agencies in creating a truly full-funnel experience.

Ed Sellier, Client Strategy Manager & Uche Ofili, Head of Media Agencies, Tesco Media and Insight Platform, dunnhumby

Break

Nectar360: Turning sparks of customer insight into data-driven retail media activation

Customer understanding based on 1st party data is at the heart of any successful retail media programme. Join Nectar360 and guests as we discuss how you balance customer expectations, a wealth of data and the growing demands on retail media programmes. We’ll talk about the evolution of retail media and how the flywheel must always start with the customer. You will leave the session understanding the roles: retailers, brands, technology partners and agencies play in turning insight into a full-funnel experience.

Amir Rasekh, Director, Alice Anson, Digital Media Director, Nectar360, Henry Eccles, Head of UK Commerce Global Partnerships EMEA, Google, Yara Saadani, Commerce Strategy Director, EMEA, Group M & Rob Edwards, Head of Media & Digital, Arla Foods

ASOS Media Group: Pushing the boundaries with fashion and style to build brand heat

A glimpse into how a playful approach and talking to customers in the right tone of voice drives impact and results. ASOS Media Group explains how storytelling and applying a fashion lens helps brands distinguish themselves and venture into new and exciting territory. An electric combination of how inspiring creative sparks interest when served up to the right customer.

 

Elton Ollerhead, Director, James Cahill, Creative Director, Vanessa Spence, Senior Creative Director, Tim Phipps, Business Unit Director, Sportswear, Amy Norris, Head of Social and Content & Bernadette Sullivan, Face & Body Director, ASOS Media Group

12.20
Networking

13.00
Close

Speakers announced so far...

alice

Alice Anson

Digital Media Director, Nectar360
alice

Alice Anson

Digital Media Director, Nectar360
Amir Rasekh

Amir Rasekh

Director, Nectar360
Amir Rasekh

Amir Rasekh

Director, Nectar360
Henry

Henry Eccles

Head of UK Commerce Global Partnerships EMEA, Google
Henry

Henry Eccles

Head of UK Commerce Global Partnerships EMEA, Google
Yara

Yara El Saadani

Commerce Strategy Director, EMEA, Group M
Yara

Yara El Saadani

Commerce Strategy Director, EMEA, Group M
Paul Hackwell

Paul Hackwell

Head of FMCG Industry Vertical, Amazon Ads UK
Paul Hackwell

Paul Hackwell

Head of FMCG Industry Vertical, Amazon Ads UK
Rob

Rob Edwards

Head of Media & Digital, Arla Foods
Rob

Rob Edwards

Head of Media & Digital, Arla Foods
Ed Sellier

Ed Sellier

Client Strategy Manager, Tesco Media and Insight Platform, dunnhumby
Ed Sellier

Ed Sellier

Client Strategy Manager, Tesco Media and Insight Platform, dunnhumby
Uchie

Uche Ofili

Head of Media Agencies, Tesco Media and Insight Platform, dunnhumby
Uchie

Uche Ofili

Head of Media Agencies, Tesco Media and Insight Platform, dunnhumby
Oliver Klander

Oliver Klander

Head of CPG, LiveRamp UK
Oliver Klander

Oliver Klander

Head of CPG, LiveRamp UK
Dean Harris

Dean Harris

Head of Membership Commercial, Co-Op
Dean Harris

Dean Harris

Head of Membership Commercial, Co-Op
Helen Johnson

Helen Johnson

Group Director, Axis/SMG
Helen Johnson

Helen Johnson

Group Director, Axis/SMG
James Cahill

James Cahill

Creative Director, ASOS.com
James Cahill

James Cahill

Creative Director, ASOS.com
Vanessa Spence

Vanessa Spence

Senior Creative Director, ASOS.com
Vanessa Spence

Vanessa Spence

Senior Creative Director, ASOS.com
Tim Phipps

Tim Phipps

Business Unit Director - Sportswear, ASOS.com
Tim Phipps

Tim Phipps

Business Unit Director - Sportswear, ASOS.com
Amy Norris

Amy Norris

Head of Social and Content, ASOS.com
Amy Norris

Amy Norris

Head of Social and Content, ASOS.com
Elton

Elton Ollerhead

Director, ASOS Media Group
Elton

Elton Ollerhead

Director, ASOS Media Group
Sophie Maxwell

Sophie Maxwell

Pureplay Lead, SC Johnson
Sophie Maxwell

Sophie Maxwell

Pureplay Lead, SC Johnson
Bernadatte

Bernadette Sullivan

Face & Body Director, ASOS.com
Bernadatte

Bernadette Sullivan

Face & Body Director, ASOS.com
James Chandler

James Chandler

CMO, IAB UK
James Chandler

James Chandler

CMO, IAB UK

Our partners...

Amazon Ads
Amazon Ads
ASOS Media Group
ASOS Media Group
LiveRamp
LiveRamp
Nectar360
Nectar360
Tesco Media and Insight Platform
Tesco Media and Insight Platform
Katherine Ryan at Podcast Upfronts

Our biggest Upfronts ever

Four weeks of events full of fresh thinking and mega-watt speakers from Amazon Ads, BBC Studios, Snap Inc. and YouTube. You’ll be among the first to hear about brand new ad products and launches from the people at the forefront of digital innovation. 

Alongside Podcast and Gaming Upfronts, this year we're also launching Connected TV and Retail Media Upfronts. Over 20 of the most exciting companies from these quickly-growing channels will let you get up close to the opportunities they offer advertisers and how to make the most of them.

How are we being more sustainable at our events?

We’ve taken steps to ensure we are more sustainable at our events. This includes…

- Opting for fully vegetarian menus

- Printing less one-use items

- Re-using our event lanyards

- Opting for suppliers that align with our sustainability goals

How can you be more sustainable when attending our events?

- Where possible walk or travel by public transport

- Make sure when leaving our events that you hand in your lanyard with one of the team so we can reuse it at future events

- If you’re grabbing a hot drink on route – make sure you remember a reusable cup

Similar Events

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon