Measurement Webinar

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(Registration 14:50 - 15:00)

Webinar
This event is not available for Non-members

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Event Overview

Join us on 5 May to hear the exciting new developments in online measurement for 2021. On the panel we will hear from Ipsos about their innovative new offer for online audience measurement, and ISBA will take us through Project Origin and how they seek to solve the challenge of cross-media video measurement.

Agenda

14.00
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.05
Introducing Project Origin

Richard will share an overview of Project Origin, ISBA’s advertiser backed initiative to deliver cross media measurement, give an update on progress and explain how ISBA see the proposition in the context of the wider UK Joint Industry Committee (JIC) landscape.

Richard Halton, Director of Project Origin, ISBA

14.25
Session details coming soon

14.45
Q&A and Close

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