Launch of Real Living 2021
(Registration: 13:50 - 14:00)
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In 2015, Real Living became one of the IAB’s most talked-about research projects, exploring how devices compete for attention in the modern living room. But the world is now a very different place - new devices are adding to the competition, new consumer habits have formed, and 2020 has spun the whole world on its head.
Join us for the launch of Real Living 2021 as we embark on new research looking at how UK consumers behave online. The first of a number of events throughout the year exploring consumer behaviours, this launch will set the scene and reveal the initial need-to-know results demonstrating how device usage in the modern home has changed.