The Last Thursday Club: The Power of Premium Publishers
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April's edition of The Last Thursday Club will turn its focus to the power of premium publishers. With third-party cookies being phased out, it’s more important than ever that advertisers forge strong partnerships with premium publishers, as these publishers maintain direct connections with their audiences, enabling accurate targeting and contextual advertising opportunities. Join The Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and Group M's Michael Clare as we discuss how advertisers can effectively leverage first-party data and premium content environments.
As always, we’ll keep the presentation short and snappy, so that you have plenty of time to catch up with your industry peers and meet new people. We created The Last Thursday Club after our members told us they wanted more opportunities to come together in person - it’s open to all IAB members and takes place between 5-7pm on the last Thursday of every month.
Alistair Smith
Head of Commercial Data & Insight, The Independent
Alistair Smith
Head of Commercial Data & Insight, The IndependentAlistair is a seasoned professional with over 20 years of experience in the publishing industry, coupled with 15 years of expertise in digital media. Currently serving as the Global Head of Commercial Data & Insight at The Independent, he brings a wealth of knowledge from his prior positions at The Financial Times, The Daily Telegraph, and a previous stint at The Independent.
In his current role, Alistair spearheads The Independent's First Party commercial strategy, overseeing vital aspects such as data targeting capabilities, the commercial sales portfolio, yield/pricing management, research and insight, as well as business intelligence and reporting.
Camilla Child
Director, Commercial Data Strategy, Telegraph Media Group
Camilla Child
Director, Commercial Data Strategy, Telegraph Media GroupCamilla is Director of Commercial Data Strategy at Telegraph Media Group; she leads the initiatives, products and market positioning around the Telegraph’s data proposition for the commercial arm of the business. She has a strong background in premium publishing and ad tech, having previously worked in RTB and contextual advertising.
Michael Clare
Head of Partnerships, GroupM
Michael Clare
Head of Partnerships, GroupM20 years’ experience working in digital media, including pivotal roles at leading companies including 24/7 Real Media, Tremor Video and the last 9 years in a variety of roles at Groupm initially starting at plista and now working as a Senior Director within the central Groupm Investment team, heading up the Commercial Supply Solutions team, a team focusing on delivering best practice and centralisation of supply management, to bring increased programmatic efficiencies for both clients and publisher.
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