The Last Thursday Club: January
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New year, new trends? At our January Last Thursday Club, we’ll be focusing on what to expect in 2023 and bringing you a teaser of our upcoming research, IAB Compass. This is a new report that will map the future of digital advertising across four key areas: AR/VR, gaming, connected TV and shoppable ecommerce advertising. How are these channels evolving? And what do you need to know in order to harness them effectively? Join us as we preview some of the findings, plus hear from OMD's Vicky Fox and the7stars' Adam Chugg about their 2023 predictions.
As always, we’ll keep the presentation and discussions fast-paced so that you have plenty of time to catch up with your industry peers and meet new people. We created The Last Thursday Club after our members told us they wanted more opportunities to come together in person - it’s open to all IAB members and takes place between 5-7pm on the last Thursday of every month.
This event is now sold out.
Agenda
Networking
Welcome & Introduction
Compass: Mapping the future of digital advertising
Join IAB UK for a teaser into IAB Compass, which is set to launch 7 February. Between them, AR/VR, gaming, connected TV and shoppable ecommerce advertising are providing advertisers with new and exciting ways to bring brands to life, resonate with consumers, and drive sales. But how are these channels evolving? And what do you need to know in order to harness them effectively? This month’s The Last Thursday Club will offer members the chance to preview some of the findings from IAB Compass.
2023 Predictions
We’ll hear from industry experts from across Digital to hear about their predictions for 2023 during a 15 minute panel, moderated by IAB UK CMO James Chandler.
Meet our speakers...
Vicky Fox
Chief Planning Officer, OMD
Vicky Fox
Chief Planning Officer, OMDVicky is responsible for leading the planning output at OMD UK. Most recently she has overseen the creation of a new department – Connected Performance – which joins media planning with biddable expertise, delivering full-funnel solutions for the agency’s client base.
Adam Chugg
Head of Big Tech Activations, the7stars
Adam Chugg
Head of Big Tech Activations, the7starsAdam is an activation director at the7stars and is responsible for ensuring advertisers get the most out of big-tech platforms: Google, Meta, Amazon and beyond.
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
Chief Marketing Officer, IAB UK
Rachel Lyall
Director of Marketing, EMEA, Mediaocean