Last Thursday Club: innovating beyond cookies

This month, we will be unpacking Google’s latest move to keep third-party cookies on Chrome. In a significant shift, the Privacy Sandbox team has announced it will maintain its current approach, shelving plans for a standalone cookie opt-in prompt and reaffirming Chrome users’ ability to manage cookie settings through the browser's existing privacy controls. We’ll explore what this decision means for advertisers, publishers, and tech partners, and dive into how the industry can continue advancing toward privacy-preserving advertising without a universal identifier.