The Last Thursday Club: The community factor - unlocking the value of gaming audiences

Jordan joined THE FIFTH in September 2022 to lead its new Innovation department, with a focus on emerging platforms, new technology, measurement, and research. Prior to joining THE FIFTH, he was responsible for project leading the development of an esports platform and leading an agency's gaming tournament service for brands.

Nerea is a quirky creator, a dynamic force at the intersection of art, design, technology and science. With a background in Product Design, Multimedia and Mechanical Engineering, she’s teamed up to push boundaries with the likes of EE, Samsung, JBL, Google, Lego, King, Amazon, Meta, and even had a blast working with her idols, La Fura dels Baus. From running an online music mag to 2D animation and stage performances, her diverse experiences shape a unique perspective. A relentless adventurer, curious problem-solver and dreamer, Nerea weaves innovation and imagination into every project.

Nerea joined Havas Play, over 12 months ago, to lead on the BTL launch of EE’s new platform. Kicking off with their first ever Game Day - a one-day, mixed-reality, immersive gaming stunt built to authentically gain credibility for EE within the gaming community, and landing EE Store as the ultimate destination for gaming, for every player on any network.

Hebe is a Marketing Manager at IAB UK, managing branding as well as marketing across the organisation's events, seminars and conferences and internal and external projects, campaigns and research.