Keeping up with Contextual

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Event Overview

Understanding the ethics, sustainability and future of contextual targeting

With contextual targeting set to see continued growth as advertisers prepare for the depreciation of third-party cookies, join IAB UK as we invited members to our first in-person event since March 2020 to discuss this critical and quickly expanding area of digital advertising. As the balance between privacy and personalisation continues to form a central discussion point in the future of online advertising, contextual targeting uses the characteristics of the environment that a person is in to serve them relevant advertising, without using any personal data. 

A crucial overview of the state of contextual for any advertisers or agency planners navigating the future of targeting, the event will cover the current state of third-party cookies, the challenges of brand safety versus brand suitability and existing standards as well as looking forward to explore what best practice looks like and how you can overcome challenges when planning and measuring contextual solutions.

Agenda

8.15am
Networking Breakfast

9.00am
Welcome & Introduction

James Chandler, CMO, IAB UK

9.10am
Privacy, Cookies & the Rise of Contextual Targeting

As the privacy landscape continues to shift and we look ahead to the end of third-party cookies, get up-to-speed on the rise of contextual targeting, the industry standards in this space, and the opportunities it’s offering brands.

Tina Lakhani, Head of Ad Tech, IAB UK

9.20am
The Evolution of Contextual Targeting

Join Wavemaker, Integral Ad Science and Gum Gum for a panel session covering the evolution of contextual, the importance of creativity in the contextual conversation and effective outcomes.

Sophie Strong, Head of Display and Social, Wavemaker, Nick Welch, Northern Europe Programmatic Director, Integral Ad Science, Peter Wallace, SVP of Sales, EMEA, GumGum

9.35am
Stories that Matter

Research shows us that more than ever, consumers choose brands based on alignment with social endeavours such as sustainability, yet when it comes to contextual targeting - brands continue to avoid such topics across professional journalism in the same way they would user generated content. We believe there is a huge opportunity for brands and we're building tools and strategies that demonstrate the value of the stories that matter.

Anthony Crocker, Head of Campaign Innovation & Samara Hocihara, Head of Campaign Planning and Operations, The Telegraph

9.45am
Contextual Beyond Display Panel

With digital advertising encompassing a vast array of channels, what contextual factors do brands need to be considering away from display advertising? In this session, hear from experts spanning digital out-of-home, in-app, audio and connected TV on how contextual advertising is shaping their areas of the market.

Catherine Cribbin, Member Services, IAB UK, Bill Swanson, EMEA Strategy Lead, IRIS.TV & Marie de Bérail, Senior Sales Manager, Adsquare

10.00am
Putting Measurement in Context

With the importance of contextual intelligence only increasing in relevance, so is the need to measure it. Join Jay Pinho, Product Lead for Brand Safety at Oracle Advertising, as he dives into the next frontier of measurement, the metrics that matter the most, and how even in the wake of industry change, granular and customizable data is still at your fingertips. How you use it is up to you.

Jay Pinho, Head of Product Management, Brand Safety, Oracle Advertising

10.10am
Close

Meet our speakers...

Sophie Strong

Sophie Strong

Head of Display and Social, Wavemaker
Sophie Strong

Sophie Strong

Head of Display and Social, Wavemaker

Sophie has worked in digital media for over nine years, joining Wavemaker UK in 2014 (formally MEC).
Within her current role as Head of Display and Social she is responsible for a range of areas including the development of third-party cookieless solutions as well as digital transformation journeys for clients, with a focus on platforms, data and technology. Her client experience spans a number of verticals including Telco, retail, entertainment, travel and finance; covering both brand and performance media. Including clients such as Vodafone, Huawei, Eurostar and Nationwide Building Society. Sophie has driven step-change which has been recognised at an industry level with award wins for integrated performance, social, programmatic, and technology. She was also awarded Media Week’s 30 under 30 in 2018. Alongside this Sophie pioneered Wavemaker UK’s market-leading Social Intelligence study, which outlines consumer trends and what best practice looks like across Facebook, Instagram ,Twitter and Snapchat.

Samara Hocihara

Samara Hocihara

Head of Campaign Planning and Operations, The Telegraph
Samara Hocihara

Samara Hocihara

Head of Campaign Planning and Operations, The Telegraph
Anthony Crocker

Anthony Crocker

Head of Campaign Innovation, The Telegraph
Anthony Crocker

Anthony Crocker

Head of Campaign Innovation, The Telegraph
Bill Swanson

Bill Swanson

EMEA Strategy Lead, IRIS.TV
Bill Swanson

Bill Swanson

EMEA Strategy Lead, IRIS.TV

Bill Swanson is a respected digital media and advertising leader with over 20 years of industry experience. He is responsible for driving the strategy and business expansion of IRIS.TV – the leading video data platform for Connected TV and online video. IRIS.TV is engineering the most open video data ecosystem in the world enabling its partners to build scalable solutions on top of its platform including video-level contextual and brand-safe ad targeting, third-party verification, personalized video recommendations, and measurement & analytics solutions.
Prior to joining IRIS.TV, Swanson was most recently SVP of EMEA at Telaria, where he reshaped the team, while developing the company’s premium video and connected TV (CTV) opportunities. Previously he also held the role of Chief Revenue Officer, EMEA at PubMatic, and other senior roles at The Independent (ESI Media), The Times, and The Sun (News UK).

Jay Pinho

Jay Pinho

Head of Product Management for Brand Safety, Oracle Advertising
Jay Pinho

Jay Pinho

Head of Product Management for Brand Safety, Oracle Advertising

Jay Pinho is the Head of Product Management for Brand Safety at Oracle Advertising. He works closely with enterprise clients to drive ROI by measuring and activating brand safety across platforms, environments, and formats. Jay enjoys working on cutting-edge technology solutions to achieve business goals and distilling in-the-weeds concepts into layman's terms for a non-technical audience. As a data analysis and coding junkie, he’s taught himself Ruby on Rails, JavaScript, and PostgreSQL.

James Chandler

James Chandler

CMO, IAB UK
James Chandler

James Chandler

CMO, IAB UK
Tina Lakhani

Tina Lakhani

Head of Ad Tech, IAB UK
Tina Lakhani

Tina Lakhani

Head of Ad Tech, IAB UK
Marie De Bérail

Marie De Bérail

Senior Sales Manager, Adsquare
Marie De Bérail

Marie De Bérail

Senior Sales Manager, Adsquare

 Marie manages Adsquare’s media agency and brand relationships guiding them on their journey towards a new age of privacy-first advertising, leveraging adsquare's next-generation audience & location Intelligence.
With 10 years’ experience, she has had a number of roles in ad-tech from media agencies to publishers and data consultancy, managing leading global brands at GroupM, Gameloft and LoopMe.

Nick Welch

Nick Welch

Northern Europe Programmatic Director, Integral Ad Science
Nick Welch

Nick Welch

Northern Europe Programmatic Director, Integral Ad Science
Peter Wallace

Peter Wallace

SVP of Sales, EMEA, GumGum
Peter Wallace

Peter Wallace

SVP of Sales, EMEA, GumGum
Catherine Cribbin

Catherine Cribbin

Member Services, IAB UK
Catherine Cribbin

Catherine Cribbin

Member Services, IAB UK

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