Introducing Project Origin
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Event Overview
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Join ISBA's Director of Project Origin, Richard Halton, to hear about one of the biggest new developments in online measurement for 2021. Richard will update IAB UK members on the progress of Project Origin and how they seek to solve the challenge of cross-media video measurement as well as answering all of your questions.
Agenda
Welcome & Introduction
Introducing Project Origin
Richard will share an overview of Project Origin, ISBA’s advertiser backed initiative to deliver cross media measurement, give an update on progress and explain how ISBA see the proposition in the context of the wider UK Joint Industry Committee (JIC) landscape.
Q&A
Meet the speakers
Richard Halton
Director of Project Origin, ISBA
Richard Halton
Director of Project Origin, ISBA
James Chandler
Chief Marketing Officer, IAB UK
James Chandler
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