Overview
This Upfronts event is relevant to you if you work for a brand or agency who have an international remit.
BBC Global News invites you to the iconic Radio Theatre, in the heart of the BBC, for our first ever IAB UK Digital Upfront!
As the international commercial arm of BBC News, we offer global brand partnership opportunities across BBC World News and bbc.com. During our Upfront we will preview a range of exciting new products and platforms that enable your brand to access our world class storytelling and target valuable BBC audiences.
We will be joined on stage by BBC stars Gabby Logan (sports broadcaster), Hugh Skinner (Will from W1A, and also seen in Fleabag, The Windsors, Star Wars: The Last Jedi and Mamma Mia! Here We Go Again) and Mike Gunton (Executive Producer of Planet Earth II), who will be discussing the secrets of creating great storytelling – be it historic sporting occasions, unmissable drama and comedy or breathtaking natural history.
We will also be joined by psychological illusionist, Neb, who will help us launch the Science of Memory, our new groundbreaking study that reveals how emotions affect long-term memory in branded content.
Our MC for the morning will be BBC World News presenter, Lucy Hockings.
Arrive early and join us afterwards for refreshments in the Media Café, overlooking the BBC’s world famous newsroom.
