IAB Tech Lab: How the Removal of Identifiers Impacts Brands & Agencies

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(Registration - 15:50 - 16:00)

Webinar
This event is not available for Non-members

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Event Overview

Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. Our upcoming webinar will equip you with the information you need to prepare for the removal of identifiers. Don’t leave it to your tech teams…

Topics of discussion include: 

  • Why are identifiers being removed?

  • If all third-party identifiers are removed what will happen to ad spend?

  • Considering the upcoming iOS14 update, what’s the best way for our industry to move forward?

The panel will be followed by a Q&A session, so come ready with questions. All industry stakeholders are welcome to join!

Alysia Borsa Headshot
Alysia Borsa
EVP, Chief Marketing and Data Officer, Meredith
Alysia Borsa Headshot
Alysia Borsa
EVP, Chief Marketing and Data Officer, Meredith
Stephanie Layser Headshot
Stephanie Layser
VP of Advertising Technology & Operations, News Corp.
Stephanie Layser Headshot
Stephanie Layser
VP of Advertising Technology & Operations, News Corp.
Jordan Mitchell Headshot
Jordan Mitchell
Senior Vice President, Privacy, Identity, & Data, IAB Tech Lab
Jordan Mitchell Headshot
Jordan Mitchell
Senior Vice President, Privacy, Identity, & Data, IAB Tech Lab
Derek Nicol Headshot
Derek Nicol
VP of Advertising Technology, ViacomCBS
Derek Nicol Headshot
Derek Nicol
VP of Advertising Technology, ViacomCBS
Brian Silver Headshot
Brian Silver
President, LiveIntent
Brian Silver Headshot
Brian Silver
President, LiveIntent

Brought to you by IAB Tech Lab

Tech lab

Tech Lab event is sponsored by:

LiveIntent

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