IAB Tech Lab: How the Removal of Identifiers Impacts Brands & Agencies
(Registration - 15:50 - 16:00)
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Today’s digital marketing business activities comprise a variety of dependencies on third-party cookies and other device identifiers, across all geographic regions and media channels. Our upcoming webinar will equip you with the information you need to prepare for the removal of identifiers. Don’t leave it to your tech teams…
Topics of discussion include:
Why are identifiers being removed?
If all third-party identifiers are removed what will happen to ad spend?
Considering the upcoming iOS14 update, what’s the best way for our industry to move forward?
The panel will be followed by a Q&A session, so come ready with questions. All industry stakeholders are welcome to join!