How to succeed in Digital Out-Of-Home Advertising
(Registration 13:50 - 14:00)
With the first ever Digital Out-of-Home (DOOH) campaign launched in the early noughties, the sector has come a long way over the past two decades. We’ve seen significant growth and DOOH has now evolved to a point where advertising is increasingly bought programmatically, but with consumers around the world confined to their homes throughout much of 2020, its place on ad plans seemed under threat. Instead, this sector has proven to be both resilient and adaptable, with many now predicting that 2021 will be a year of DOOH growth.
Join IAB UK and our members for a discussion on what to expect of DOOH in 2021, what was learnt from 2020 and how key players are planning for a post-COVID landscape.
From the definition of DOOH to creative and trading examples, TUG take us through the size and growth of the market, who the key players are, as well as busting some common myths surrounding the sector.
Global explain how the digital aspect of DOOH evolves the Out-of-Home opportunity - specifically via targeting, reporting and the importance of creative.
Scoota showcase the different kinds of platforms available for DOOH advertisers, along with how to leverage the unique experience DOOH offers.
How do DOOH USPs synergise with other digital sectors? Talon take us through how DOOH and other digital sectors can work hand in hand.
VIOOH highlight how DOOH compares to other digital platforms, including what a 'good' campaign looks like, how to reach your target audience and measure the campaigns effectiveness.
With lockdown easing and normality beginning to resume, Hivestack take us through what opportunities are now available, the challenges facing both sides of buying and selling and the implications for RTB capabilities.