Gold Standard 2.0 Townhall
(Registration 08.45 - 09.15)
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IAB UK will confirm progress to date with the Gold Standard and outline plans for evolving the initiative with Gold Standard 2.0. You’ll then have a chance to discuss these plans with peers as the event splits into smaller workshop style discussions, before reporting back ideas and themes so that IAB UK can build member views into the next version of the Gold Standard.
A new iteration of IAB UK’s Gold Standard will be launched later this year, bolstering the certification process and incorporating steps to address privacy concerns within the digital supply chain.
Gold Standard 2.0 will require companies to adopt IAB Europe’s Transparency & Consent Framework version 2 (TCF v2.0). This will be introduced in Q4 2020, following a process of industry consultation to agree the compliance criteria for incorporating the TCF within Gold Standard certification.
In addition, IAB UK plans to employ an independent third-party to audit the Gold Standard certification process, ensuring the robustness of the industry standard.
In its current form, the Gold Standard brings together industry programmes to combat ad fraud, increase brand safety and improve the digital advertising experience for users. Companies need to take three steps to certify: implement IAB Tech Labs’ ads.txt, undergo an independent JICWEBS DTSG audit and adhere to the principles set out by the Coalition for Better Ads. There are currently 93 media owners, media agencies and ad tech companies certified and 11 registered to certify.
As we seek to improve transparency and build trust in digital advertising, addressing privacy concerns is a key part of that. We will now be embarking on a process of consultation with IAB UK members to agree how to effectively incorporate the TCF into the Gold Standard – a key step as we seek to build a responsible and sustainable future for the digital ad industry.
This event is perfect for...
- Anyone interested in knowing more about the Gold Standard
- Anyone interested in improving digital advertising standards