Expanding your Partnerships with Affiliates
(Registration 13:50 - 14:00)
The increase in e-commerce advertising is showing no signs of slowing down, with many retailers now firmly considering digital partners who can help drive online sales. Affiliate advertising grew by 10% in 2020 in what was the most challenging year for the digital advertising industry. Join the IAB to hear from industry experts on how to use new technologies and techniques to increase sales, gain a greater understanding of the importance of tracking in the channel and expand your affiliate campaign reach internationally.
Join Claudia di Gloria, Senior Account Manager at Rakuten Advertising, who will be sharing insights and practical best practices on how brands can use affiliate partnerships to expand internationally. Drawing on her many years of experience working in affiliate marketing across multiple retail sectors – from luxury fashion to food and drink – Claudia offers the tips marketers need to gain a foothold in new markets – whether they be emerging or established.
In this session we'll hear how Alamy and clients of Silverbean have taken their partnership programmes to the next level. In a fast paced Q&A session hosted by Impact's Matt Sheppard, we'll hear Alamy and Silverbean explain how they achieve growth, partner diversity and exceed their target metrics. Katie and Nic will share actionable insights on how to take a partnership programme from run-of-the-mill to best in class.
Digital marketing skills move at such a swift pace that it’s a constant effort for businesses to stay up to speed with the latest tech and trends. But this doesn’t have to be the case. Today’s affiliate channel is a hive of innovative tech partners that can provide you with cutting-edge marketing solutions on a risk-free, performance-based payment model. Find out how you can outsource this innovation to experts in their field whilst keeping control of your brand.
Join AWIN, IMPACT, Optimise, iProspect, Partnerize, and CAKE for a panel discussion moderated by IAB UK covering the importance of tracking and what considerations are needed.