Expanding your Partnerships with Affiliates

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(Registration 13:50 - 14:00)

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Event Overview

The increase in e-commerce advertising is showing no signs of slowing down, with many retailers now firmly considering digital partners who can help drive online sales. Affiliate advertising grew by 10% in 2020 in what was the most challenging year for the digital advertising industry. Join the IAB to hear from industry experts on how to use new technologies and techniques to increase sales, gain a greater understanding of the importance of tracking in the channel and expand your affiliate campaign reach internationally.

Agenda

14.00
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.05
Local expertise on a global scale: Essential affiliate marketing strategies to expand into emerging and established markets

Join Claudia di Gloria, Senior Account Manager at Rakuten Advertising, who will be sharing insights and practical best practices on how brands can use affiliate partnerships to expand internationally. Drawing on her many years of experience working in affiliate marketing across multiple retail sectors – from luxury fashion to food and drink – Claudia offers the tips marketers need to gain a foothold in new markets – whether they be emerging or established.

Claudia Di Gloria, Senior Account Manager, Rakuten

14.15
Moving a partnership programme to the next phase: Actionable insights from industry professionals

In this session we'll hear how Alamy and clients of Silverbean have taken their partnership programmes to the next level. In a fast paced Q&A session hosted by Impact's Matt Sheppard, we'll hear Alamy and Silverbean explain how they achieve growth, partner diversity and exceed their target metrics. Katie and Nic will share actionable insights on how to take a partnership programme from run-of-the-mill to best in class.

Matt Sheppard, Customer Success Director EMEA, Impact, Katie Hayes, Head of Brand and Marketing, Alamy, Nicholas Yates, Head of Global Affiliate Partnerships, Silverbean

14.25
Maintaining a marketing edge: why affiliates can help you stay ahead of the pack

Digital marketing skills move at such a swift pace that it’s a constant effort for businesses to stay up to speed with the latest tech and trends. But this doesn’t have to be the case. Today’s affiliate channel is a hive of innovative tech partners that can provide you with cutting-edge marketing solutions on a risk-free, performance-based payment model. Find out how you can outsource this innovation to experts in their field whilst keeping control of your brand.

Robert Davinson, Content Analyst, Awin

14.35
Panel Discussion: The importance of tracking

Join AWIN, IMPACT, Optimise, iProspect, Partnerize, and CAKE for a panel discussion moderated by IAB UK covering the importance of tracking and what considerations are needed.

Charlie Calabrese, Vice President of Operations, Partnerize, Matthew Higgins, Managing Partner, Affiliates and Retail Media, iProspect, Giles Hunt, CTO, Optimise, Elizabeth D'Arcy-Potts, Managing Director, EMEA, CAKE, Robert Davinson, Content Analyst, Awin & Matt Shepard, Customer Success Director, EMEA, Impact

14.55
Q&A and Close

Meet our speakers...

Robert Davinson
Robert Davinson
Content Analyst, Awin
Robert Davinson
Robert Davinson
Content Analyst, Awin

Rob Davinson has been at Awin for 8 years and currently works in the global strategy team where he writes articles and presents at industry conferences on trends the network tracks across its various markets. He is the editor of The Awin Report, the annual industry publication, and he also hosts the company’s regular podcast, Awin Talks.

Charlie Calabrese
Charlie Calabrese
VP of Operations, Partnerize
Charlie Calabrese
Charlie Calabrese
VP of Operations, Partnerize

Charlie Calabrese is the VP of Operations for Partnerize, a SaaS marketing technology utilized by more than 1000 global brands, managing more than $6B in sales, in 180 countries. He joined Partnerize in 2010 as employee number 8 and the first US employee. In the years since Charlie has helped scale the organization around the world to more than 350 employees on 4 continents.

 

Elizabeth D'Arcy-Potts
Elizabeth D'Arcy-Potts
Managing Director, EMEA, CAKE
Elizabeth D'Arcy-Potts
Elizabeth D'Arcy-Potts
Managing Director, EMEA, CAKE

Elizabeth is the Managing Director for CAKE EMEA and oversees business strategy and revenue growth for the region. She has more than 14 years of experience in technology sales and management for high growth companies, with roles at CEB Gartner, Partnerize, and Gorkana as well as Head of Sales positions at AIA Group Limited and Isebox. Since joining CAKE in 2013, Elizabeth has held various sales roles and focused on market entry strategies to bring CAKE’s technology suite to new territories within EMEA. Elizabeth holds a bachelor’s degree with honours in Arabic and French from Exeter University.

Giles Hunt
Giles Hunt
CTO, Optimise
Giles Hunt
Giles Hunt
CTO, Optimise

Giles is CTO of Optimise and is highly experienced in Tracking and Integration strategies in digital advertising.

Nicholas Yates
Nicholas Yates
Head of Global Affiliate Partnerships, Silverbean
Nicholas Yates
Nicholas Yates
Head of Global Affiliate Partnerships, Silverbean

On a mission to teach the world about affiliate marketing, Nic has been in the affiliate and partnership marketing space since 2013. He was recently featured in the 2020 PerformanceIN 50 – the annual global list of the year’s most exceptional, inspiring and influential individuals who are pushing the conventional boundaries to improve the performance marketing channel. His role as head of global affiliate partnerships positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands.

Matt Sheppard
Matt Sheppard
Customer Success Director, EMEA, Impact
Matt Sheppard
Matt Sheppard
Customer Success Director, EMEA, Impact

Matt has worked in performance marketing for 8 years, formerly at cashback giant Quidco and later at Navigate Digital where he founded the Sydney office. He is a Customer Success Director for Impact’s Partnership Cloud, working with advertisers including Ticketmaster, Revolut and Lenovo. A key part of Matt's role is to guide Advertisers on how to create great partnerships.

Katie Hayes
Katie Hayes
Head of Brand and Marketing, Alamy
Katie Hayes
Katie Hayes
Head of Brand and Marketing, Alamy

Katie is a brand and marketing leader with strong experience in people management, digital marketing strategy and execution, affiliate marketing, event management, keynote speaking as well as workshop creation and facilitation. Katie is passionate about all things Diversity & Inclusion, Women in Tech / Women in Business. She is a member of PA Media Group's Diversity & Inclusion project group which was formed in 2020 and is also a Future Females London Ambassador.

Matthew Higgins
Matthew Higgins
Managing Partner, Affiliates and Retail Media, iProspect
Matthew Higgins
Matthew Higgins
Managing Partner, Affiliates and Retail Media, iProspect

Matt has been leading affiliates at iProspect for the last 4 years. Building market leading strategies for multiple clients across all verticals at a global scale. Prior to joining the team at iProspect Matt managed some of the largest affiliate programmes at Awin and has been an active voice in the industry throughout his career.

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