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With the first ever Digital Out-of-Home (DOOH) campaign launched in the early noughties, the sector has come a long way over the past two decades. We’ve seen significant growth and DOOH has now evolved to a point where advertising is increasingly bought programmatically, but with consumers around the world confined to their homes throughout much of 2020, its place on ad plans seemed under threat. Instead, this sector has proven to be both resilient and adaptable, with many now predicting that 2021 will be a year of DOOH growth.
Join IAB UK and our members for a discussion on what to expect of DOOH in 2021, what was learnt from 2020 and how key players are planning for a post-COVID landscape.