DOOH Webinar

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(Registration 13:50 - 14:00)

Webinar

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Event Overview

With the first ever Digital Out-of-Home (DOOH) campaign launched in the early noughties, the sector has come a long way over the past two decades. We’ve seen significant growth and DOOH has now evolved to a point where advertising is increasingly bought programmatically, but with consumers around the world confined to their homes throughout much of 2020, its place on ad plans seemed under threat. Instead, this sector has proven to be both resilient and adaptable, with many now predicting that 2021 will be a year of DOOH growth.

Join IAB UK and our members for a discussion on what to expect of DOOH in 2021, what was learnt from 2020 and how key players are planning for a post-COVID landscape.
 

Agenda

14.00
Welcome & Introduction

James Chandler, Chief Marketing Officer, IAB UK

14.05
Intro to the DOOH Market

Hannah Thompson, Media Director, Tug

14.10
OOH Vs DOOH

Cedric Rouse, Head of Product, Global

14.15
Creative considerations

James Langham, VP Commercial, Europe, Scoota

14.20
Cross channel synergy

Emily Alcorn, Head of Insight, Talon

14.25
Planning DOOH

Diu Hoang, EMEA Marketing Manager , VIOOH

14.30
The Future of DOOH

Will Brownsdon, Managing Director EMEA, Hivestack

14.35
Q&A

15.00
Close

Meet our speakers

James Chandler, IAB UK
James Chandler
Chief Marketing Officer, IAB UK
James Chandler, IAB UK
James Chandler
Chief Marketing Officer, IAB UK
Hannah Thompson, Tug
Hannah Thompson
Media Director, Tug
Hannah Thompson, Tug
Hannah Thompson
Media Director, Tug

Hannah leads a team at Tug who specialise in planning and buying full-funnel media plans across a number of channels, including programmatic display, OOH and AV. Over the past 7 years, she has worked across both brand and performance media campaigns and a broad number of verticals such as B2B, Health, Consumer Tech and Leisure. Hannah’s previous clients include a number of global brands including LogMeIn, GenesisCare, Palmer’s and Oppo Mobile.

Emily Alcorn, Talon
Emily Alcorn
Head of Insight, Talon
Emily Alcorn, Talon
Emily Alcorn
Head of Insight, Talon
Will Brownsdon, Hivestack
Will Brownsdon
Managing Director, EMEA, Hivestack
Will Brownsdon, Hivestack
Will Brownsdon
Managing Director, EMEA, Hivestack
Diu Hoang, VIOOH
Diu Hoang
EMEA Marketing Manager, VIOOH
Diu Hoang, VIOOH
Diu Hoang
EMEA Marketing Manager, VIOOH

Diu joined VIOOH in September 2020 and looks after marketing activity in the EMEA region as the company continues to expand its global reach. Previously at Innovid and Channel 4, she has an extensive background in marketing within the media industry and a keen eye on the future of adtech. 

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