Digital Upfronts: Meta

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Event Overview

During times of economic uncertainty, consumer habits shift, companies tighten their belts, and marketing budgets are scrutinised. Some businesses however, not only survive, they thrive. But how?

The team at Meta shared practical advice and explored how marketers can navigate this new chapter of uncertainty by maximising effectiveness, driving innovation, and boosting creativity.

The agenda featured vibrant keynotes, as well as conversations with inspirational creators and brands about how to unlock growth in uncertain times.

Find out more by reading key takeouts from this session now.

Agenda

15.00
Welcome

Ian Edwards opens our Upfronts event by taking a closer look at the theme and agenda, outlining what to expect from the afternoon.

Ian Edwards, Global Connection Planning Director, Meta

15.05
IAB Welcome

A welcome from our event partners, the IAB UK.

James Chandler, Chief Marketing Officer, IAB UK

15.10
Marketing in an age of uncertainty

Against a backdrop of constant change, what are the trends, challenges and opportunities advertisers need to consider as they approach marketing in an age of uncertainty?

Douglas McCabe, CEO and Director of Publishing and Tech, Enders Analysis

15.25
The next era of growth

Although the current turbulent times represent challenges for our industry, there is also a clear opportunity to relook at how things really work and better understand the true value marketing is driving. Join Pete Buckley as he takes a closer look at how the rules are changing and how to find new customers in an evolved digital landscape.

Pete Buckley, Connection Planning Director, Meta

15.35
The fame game

The harder it gets to buy people’s attention, the smarter brands have to get at earning it instead. Through a selection of hand-picked case studies, Katrina Stirton Dodd will showcase some of the world's most provocative, fun and effective work while explaining why entertaining the nation can be the quickest route to effectiveness.

Katrina Stirton Dodd, Editor at Large, Contagious

15.50
Build to connect

Advertisers are looking to drive relevance, increase their ability to get discovered, and stay top-of-mind with their audiences. Join Meta's Christina Keller as she shares creative examples that leverage the full breadth of our platforms - from feed to stories to messaging to AR to creators to commerce - and find out to build connections worth making.

Christina Keller, Director, Head of Creative Intelligence, Meta

16.05
Bridge to the metaverse

What does the journey to the metaverse look like in practice? Meta's Kim Maniovich talks us through what's now and what's next with the metaverse.

Kim Maniovich, EMEA Marketing Program Lead, Metaverse Acceleration, Meta

16.15
Three steps to the future

Benedict Evans joins Meta’s Ian Edwards, to discuss how technology has moved on from being just a new medium and is fast becoming a new reality. We explore how companies can future proof their businesses by imagining and executing against these new emerging realities.

Benedict Evans, Independent Analyst & Ian Edwards, Global Connection Planning Director, Meta

16.30
In conversation with Jill Scott

As one of England's most decorated players, Jill Scott is one of the few Lionesses to have surpassed 150 caps, and after featuring at no fewer than nine major tournaments she finally got a winners' medal as part of the team who won EURO 2022 on home soil. Meta's Zehra Chatoo sits down with Jill to share candid reflections about the Lionesses’ journey to winning the EURO's, touching on the challenges the team and those before them faced, and the impact the team has had in paving the way for the next generation.

Jill Scott Former England Lioness and Euro 2022 Winner & Zehra Chatoo, Head of Connection Planning, Retail EMEA, Meta

16.50
Close

Ian Edwards joins us again to wrap up the afternoon's agenda by sharing reflections about how marketers can drive growth and navigate this new chapter of uncertainty by maximising effectiveness, driving innovation, and boosting creativity.

Ian Edwards, Global Connection Planning Director, Meta

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Digital Upfronts 2022

More Upfronts...

Ready for a front row seat? After two virtual years, Digital Upfronts is back this October for one month of unmissable in-person events. This is your chance to hear first-hand from the biggest players in digital advertising as they debut the brand new launches and game-changing innovations that will take your 2023 planning to the next level. With events being hosted between 4 October - 3 November 2022, clear your calendar for a sparkling mix of big name talent, trailblazing ideas and plenty of IRL event energy. 

Meet our speakers...

Ian Edwards

Ian Edwards

Global Connection Planning Director, Meta
Ian Edwards

Ian Edwards

Global Connection Planning Director, Meta

Ian is the Global Connection Planning Director at Meta. He joined Meta in 2015 to set up the Connection Planning team.

Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies in London. Ian was a contributing author to “What is a 21st Century Brand?” He recently recorded a podcast series for Marketing Week on where human creativity meets artificial intelligence and he just released a podcast for WARC on the true value of attention.

Ian is the Vice-Chair of the Media Trust. Ian is currently studying for his Post Graduate Degree in the application of Artificial Intelligence for business at Oxford University.

Douglas McCabe

Douglas McCabe

CEO and Director of Publishing and Tech, Enders
Douglas McCabe

Douglas McCabe

CEO and Director of Publishing and Tech, Enders

Douglas is a leading expert in tech and publishing media. He analyses supplier strategies and forecasts consumption, revenue and marketing expenditure. He is a former director of Fish4, the online advertising portal, and was director of sales development and market insights at the HMV Group. Douglas holds a degree from Stirling University.

Pete Buckley

Pete Buckley

Connection Planning Director, Meta
Pete Buckley

Pete Buckley

Connection Planning Director, Meta

Pete is a Connection Planner at Meta. His role is to help brands create effective marketing in the mobile age using insights, and he is currently running the Insights Live webinar series which over 18,000 marketers across EMEA have attended.

Previously, Pete was Head of Strategy and Planning at Wavemaker, winning numerous industry awards including IPA Effectiveness, EFFIE and APG golds. He has been a guest marketing lecturer at the University of Oxford, and had papers published in Campaign, Marketing Week and Admap.

Katrina

Katrina Stirton Dodd

Editor at Large, Contagious
Katrina

Katrina Stirton Dodd

Editor at Large, Contagious

Katrina is Editor at Large at Contagious, a creative and strategic intelligence consultancy that helps ad agencies and brands deliver more creative and effective marketing.

Their quarterly magazine has become a global benchmark for advertising excellence, with a longstanding reputation for separating the signal from the noise in a marketing landscape that gets louder and more cluttered every year.

A founding member of the Contagious Advisory team, Katrina has a long a history of writing about what happens when creativity and commerce collide, a house full of Vogue magazines, and a love/hate relationship with running.

Christina Keller

Christina Keller

Director, Head of Creative Intelligence, Meta
Christina Keller

Christina Keller

Director, Head of Creative Intelligence, Meta
Kim

Kim Maniovich

EMEA Marketing Program Lead, Metaverse Acceleration, Meta
Kim

Kim Maniovich

EMEA Marketing Program Lead, Metaverse Acceleration, Meta

Kim leads emerging platforms marketing for Europe, the Middle East, and Africa at Meta, focusing on mixed, augmented, and virtual reality. She previously lead Meta's insight marketing unit, Meta Foresight, in Europe. Before joining Meta, Kim led thought leadership teams at Dropbox, EMC, and Dell Technologies.

Benedcit Evans

Benedict Evans

Independent Analyst
Benedcit Evans

Benedict Evans

Independent Analyst

Benedict Evans has spent 20 years analysing mobile, media and technology, and worked in equity research, strategy, consulting and venture capital. He is now an independent analyst.

Jill

Jill Scott

Former England Lioness and Euro 2022 Winner
Jill

Jill Scott

Former England Lioness and Euro 2022 Winner

In June 2022 Scott was included in the England squad which won the UEFA Women's Euro 2022. Jill was appointed an MBE in the 2020 New Year Honours for services to women's football and is an accomplished public speaker. Jill also owns a Coffee Shop in Manchester which she runs with her partner.

Zehra Chatoo

Zehra Chatoo

Head of Connection Planning, Retail EMEA, Meta
Zehra Chatoo

Zehra Chatoo

Head of Connection Planning, Retail EMEA, Meta

Zehra heads up Connection Planning for Retail and Disrupters at Meta. Her key focus is on driving consumer insights and brand building to achieve business growth, and Zehra is currently co-running the Insight Live webinar series which over 18,000 marketers across EMEA have attended. Zehra has been a guest marketing lecturer at the University of Oxford focusing on brand building in the digital age.

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