Digital Upfronts 2023: Snap Inc.
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On 12 October, Snap Inc. dove into how Snapchat can help you create and foster real relationships with your audience - driving your ability to make a lasting impact and tapping into all those moments that matter for Snapchatters.
Moments, big and small, are celebrated on Snapchat authentically and fully. From music festivals, to the Olympics, to goals in the World Cup Final all the way to family traditions during festivities, Snapchatters share, cherish and live the moment on our platform. And there’s an opportunity for your brand to be right there too.
Agenda
Welcome to Snap's IAB Upfronts
The Shades of Friendship: A closer look into our relationships
Hear from evolutionary psychologist Robin Dunbar and renowned author and podcast host Elizabeth Day on the state of our interpersonal relationships and evolution of friendship in today’s world.
Building community with AR
Tapping into cultural moments with Snapchat
Where the fans are
Hear from marketers and creators at some of the leading sports clubs in the UK for a conversation exploring the cultural impact of sports and the role that social media plays in fandom today.
Making big moments real on Snapchat
Join Snap’s Head of International Sports Partnerships for a look into the ways Snapchat helps bring homes and stadiums closer together, creating a new way to express fandom.
Snap product updates
An overview of Snap’s upcoming exciting product launches.
Meet the speakers...
Ade Adepitan, MBE
TV presenter, Paralympic medallist & journalist
Ade Adepitan, MBE
TV presenter, Paralympic medallist & journalist
Matt Salmon
Director, Snap Inc., UK
Matt Salmon
Director, Snap Inc., UK
Elizabeth Day
Award-winning author and broadcaster
Elizabeth Day
Award-winning author and broadcaster
Robin Dunbar
British anthropologist and evolutionary psychologist
Robin Dunbar
British anthropologist and evolutionary psychologist
Jed Hallam
Head of Global Strategy, Arcadia
Jed Hallam
Head of Global Strategy, Arcadia
Kate Mellett
Creative Strategy Lead, Snap Inc.
Kate Mellett
Creative Strategy Lead, Snap Inc.
Minal Modha
Research Director and Consumer Research Lead, Ampere Analysis
Minal Modha
Research Director and Consumer Research Lead, Ampere Analysis
Ellie Norman
Chief Communications Officer, Manchester United
Ellie Norman
Chief Communications Officer, Manchester United
Kahlen Macaulay
Head of International Sports Partnerships, Snap Inc.
Kahlen Macaulay
Head of International Sports Partnerships, Snap Inc.
Fintan Gillespie
Director, Snap Inc., UK
Fintan Gillespie
Director, Snap Inc., UKSimilar Events
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