Audio Workshop


People listen to a lot of music, radio, and of course, podcasts. This presents an opportunity for advertisers to engage with people in an intimate way. This workshop will talk about your audio strategies, and equip you with the knowledge and skills needed to conduct successful audio campaigns. This event is for brands and agencies only.

IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Member: N/A
IAB Agency: FREE
IAB Advertiser: FREE
Non-member: N/A


Registration and Breakfast

Welcome & introduction
Catherine Cribbin,
Industry Initiatives Manager,
An overview of the audio opportunity

There has never been a more exciting time in the audio industry as ways to listen for audiences multiply, audio hasn’t just weathered the digital transition but flourished. As 71% of Bauer’s listeners are now listening via digital device and 50% of people over 15 years old currently listen to online audio every week – it’s time to listen up for audio. In this session James Digby, Bauer Media’s  Head of Digital Audio, will discuss the market, the types of online audio and consumer behaviour.

James Digby,
Head of Digital Audio,
Creative execution

Audio advertising now takes many different forms which can reach listeners in any location, on any device in many mindsets. How can we connect with an audience through the use of impactful creative and cut through the noise? Flora will take you through key considerations to align amazing audio planning with creative excellence to deliver outstanding campaign results.

Flora Williams ,
Business Director,
Coffee break

Buying audio programmatically

Since the first programmatic audio campaign in 2016, Digital Audio has made huge strides and continues to grow, more brands than ever are investing significantly in their audio strategies. In this session we’ll share our top tips on how to buy effective programmatic audio campaigns across different devices and content, using advanced creative, targeting and measurement capabilities.

Elj Abid, Aseel Almolliyeh,
Group Head, Programmatic Manager,
Podcast session

This session will tell you all that you need to know about the current state of the rapidly-growing podcast market before guiding you through how to make the most of the effective medium for your brand. This session will also include a workshop that will allow you to put all of your newfound knowledge into practice.

Josh Woodhouse,
Director of Sales,
Lunch break


How do we go about measuring an audio campaign? Find out in the last session of the day. 

Steven Beckwith,
Business Development,

Our speakers

James Digby
Head of Digital Audio, Bauer
Catherine Cribbin
Industry initiatives Manager, IAB UK
Flora Williams
Business Director, OMD
Aseel Almolliyeh
Programmatic Manager, Dax
Josh Woodhouse
Director of Sales, Acast


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