Audio Workshop

-
IAB Events and Education Space, 14 Macklin Street, London, WC2B 5NF
This event is not available for IAB Members & Non-members

Ticket Types

IAB Member:

N/A

IAB Agency:

FREE

IAB Advertiser:

FREE

Non-member:

N/A

Not a member yet?

From events to training to research, find out what becoming part of the IAB means for you and your team.

Become a Member

Event Overview

People listen to a lot of music, radio, and of course, podcasts. This presents an opportunity for advertisers to engage with people in an intimate way. This workshop will talk about your audio strategies, and equip you with the knowledge and skills needed to conduct successful audio campaigns. This event is for brands and agencies only.

Agenda

8:45
Registration and Breakfast

9:00
Welcome & introduction

Catherine Cribbin, Industry Initiatives Manager, IAB UK

9:10
An overview of the audio opportunity

There has never been a more exciting time in the audio industry as ways to listen for audiences multiply, audio hasn’t just weathered the digital transition but flourished. As 71% of Bauer’s listeners are now listening via digital device and 50% of people over 15 years old currently listen to online audio every week – it’s time to listen up for audio. In this session James Digby, Bauer Media’s  Head of Digital Audio, will discuss the market, the types of online audio and consumer behaviour.

James Digby, Head of Digital Audio, Bauer

9:40
Creative execution

Audio advertising now takes many different forms which can reach listeners in any location, on any device in many mindsets. How can we connect with an audience through the use of impactful creative and cut through the noise? Flora will take you through key considerations to align amazing audio planning with creative excellence to deliver outstanding campaign results.

Flora Williams , Business Director, OMD

10:25
Coffee break

10:40
Buying audio programmatically

Since the first programmatic audio campaign in 2016, Digital Audio has made huge strides and continues to grow, more brands than ever are investing significantly in their audio strategies. In this session we’ll share our top tips on how to buy effective programmatic audio campaigns across different devices and content, using advanced creative, targeting and measurement capabilities.

Elj Abid, Aseel Almolliyeh, Group Head, Programmatic Manager, Dax

11:25
Podcast session

This session will tell you all that you need to know about the current state of the rapidly-growing podcast market before guiding you through how to make the most of the effective medium for your brand. This session will also include a workshop that will allow you to put all of your newfound knowledge into practice.

Josh Woodhouse, Director of Sales, Acast

12:10
Lunch break

13:00
Measurement

How do we go about measuring an audio campaign? Find out in the last session of the day. 

Steven Beckwith, Business Development, Adswizz

Our speakers

Jame-Digby-Headshot
James Digby
Head of Digital Audio, Bauer
Jame-Digby-Headshot
James Digby
Head of Digital Audio, Bauer
Catherine-Cribbin-Headhsot
Catherine Cribbin
Industry initiatives Manager, IAB UK
Catherine-Cribbin-Headhsot
Catherine Cribbin
Industry initiatives Manager, IAB UK
Flora-Williams-Bauer
Flora Williams
Business Director, OMD
Flora-Williams-Bauer
Flora Williams
Business Director, OMD
Aseel-Almolliyeh-Headshot
Aseel Almolliyeh
Programmatic Manager, Dax
Aseel-Almolliyeh-Headshot
Aseel Almolliyeh
Programmatic Manager, Dax
Josh-Woodhouse-Headshot
Josh Woodhouse
Director of Sales, Acast
Josh-Woodhouse-Headshot
Josh Woodhouse
Director of Sales, Acast

Keep on learning...

Programmatic 101 icon

Programmatic 101

Whether in-house or agency, this course will equip you with all of the skills to kick start your digital career

Advanced Programmatic icon

Programmatic Advanced

After a comprehensive look at how to utilise programmatic? We’ve got just the course for you

Social Media icon

Social Media Strategy

Social is expanding. Find out how you can improve your strategy.

Speakers from Engage last year

Engage

Engage returns for a day of powerful storytelling, top-class speakers and fantastic networking opportunities.

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.