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With speakers including Optimise Media, Acceleration Partners, ROIVENUE and Awin, our first Affiliate Marketing Workshop is designed to help advertisers, publishers and agencies get the most out of affiliate campaigns. The hands-on workshop will cover how to plan, optimise and measure affiliate marketing campaigns, as well as taking a look at affiliate marketing is likely to evolve in the future. We also have Christine Dissing, Secret Escapes’ Senior Digital and Brand Marketing Manager, revealing how the brand has built a successful affiliate model.
IAB Non-members: N/A
Acceleration Partners will take a look at the past and present of affiliate marketing, identifying the key players, how they work together and where affiliate marketing sits within the marketing ecosystem.
Understanding the commercial objectives of clients is imperative, but optimising your campaign to align with them can be challenging. In this session, Optimise Media will explore how to optimise existing campaigns using quick wins, the importance of understanding your client's marketing strategy and much more.
What constitutes a good affiliate publisher? And what should they bring to the marketing mix? In this session ROIVENUE will examine affiliate marketing from a new angle, looking past the ‘last touch’ to find its true contribution to our business, and help you optimise your affiliate portfolio.
With more than 10 years’ combined experience in planning and executing affiliate campaigns, Rakuten Marketing’s Catalina Gonzalez and Angelika Porfyratou will talk through their best practices tips for running successful affiliate campaigns.
Christine Dissing from Secret Escapes will be interviewed by Matt Sheppard from Impact, providing real insight on how to implement a successful affiliate model. This session will provide a future view on how the affiliate model has become a partnership economy, including insight into where the market is heading.
Hindsight is a wonderful thing. Awin will explore how far affiliate marketing has come, take stock of where we are and look to the future. Will AI take over? Will the internet of things stock our fridges? What part will we play in the future of the channel? You’ll have a chance to discuss and probe the big questions!