Affiliate Marketing Workshop

Overview

This event is now sold out

With speakers including Optimise Media, Acceleration Partners, ROIVENUE and Awin, our first Affiliate Marketing Workshop is designed to help advertisers, publishers and agencies get the most out of affiliate campaigns. The hands-on workshop will cover how to plan, optimise and measure affiliate marketing campaigns, as well as taking a look at affiliate marketing is likely to evolve in the future. We also have Christine Dissing, Secret Escapes’ Senior Digital and Brand Marketing Manager, revealing how the brand has built a successful affiliate model.

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IAB UK Events and Education Space, 14 Macklin Street, London, WC2B 5NF
IAB Members: N/A
Agency: FREE
Advertiser: N/A
IAB Non-members: N/A
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Agenda

Registration and Breakfast
8:45 - 9:00


Welcome and Introduction
9:00 - 9:10
Tina Lakhani,
Ad Tech & Standards Manager,
IAB UK
Overview of the affiliate market
9:10 - 9:30

Acceleration Partners will take a look at the past and present of affiliate marketing, identifying the key players, how they work together and where affiliate marketing sits within the marketing ecosystem.

Zeina Rizk,
Account Manager,
Acceleration Partners
Optimising your affiliate marketing campaign
9:30 - 10:15

Understanding the commercial objectives of clients is imperative, but optimising your campaign to align with them can be challenging. In this session, Optimise Media will explore how to optimise existing campaigns using quick wins, the importance of understanding your client's marketing strategy and much more.

Leanne Hardy & Jennifer Jones & Dan Alborough,
Director of Client Success & Performance Managers,
Optimise Media
Coffee break
10:15 - 10:30


Measurement
10:30 - 11:15

What constitutes a good affiliate publisher? And what should they bring to the marketing mix? In this session ROIVENUE will examine affiliate marketing from a new angle, looking past the ‘last touch’ to find its true contribution to our business, and help you optimise your affiliate portfolio.

Martin Faith,
Head of Client Services,
ROIVENUE
Planning an affiliate marketing campaign
11:15 - 12:00

With more than 10 years’ combined experience in planning and executing affiliate campaigns, Rakuten Marketing’s Catalina Gonzalez and Angelika Porfyratou will talk through their best practices tips for running successful affiliate campaigns.

Catalina Gonzalez & Angelika Porfyratou,
Senior Account Manager & Senior Manager,
Rakuten Marketing
Lunch break
12:00 - 12:45


Looking through the lens of a brands' partner programme
12:45 - 1:30

Christine Dissing from Secret Escapes will be interviewed by Matt Sheppard from Impact, providing real insight on how to implement a successful affiliate model. This session will provide a future view on how the affiliate model has become a partnership economy, including insight into where the market is heading.

Christine Dissing & Matt Sheppard,
Senior Digital and Brand Marketing Manager & Customer Success Manager,
Secret Escapes & Impact
The future of affiliate marketing
1:30 - 2:00

Hindsight is a wonderful thing. Awin will explore how far affiliate marketing has come, take stock of where we are and look to the future. Will AI take over? Will the internet of things stock our fridges? What part will we play in the future of the channel? You’ll have a chance to discuss and probe the big questions!

Pete James,
Account Director,
Awin

Speakers

Zeina Rizk Acceleration Partners
Zeina Rizk
Account Manager, Acceleration Partners
Dan Alborough Optimise Media
Dan Alborough
Performance Manager, Optimise Media
Jennifer Jones Optimise Media
Jennifer Jones
Performance Manager, Optimise Media
Leanne Hardy, Optimise Media
Leanne Hardy
Director of Client Services, Optimise Media
Martin Faith ROIVENUE
Martin Faith
Client Success Manager, ROIVENUE
Pete James Awin
Pete James
Account Director, Awin
Catalina Gonzalez Rakuten
Catalina Gonzalez
Senior Account Manager, Rakuten
Angelika Porfyratou Rakuten
Angelika Porfyratou
Senior Manager, Rakuten
Christine Dissing, Secret Escapes
Christine Dissing
Senior Digital and Brand Marketing Manager, Secret Escapes
Matt Sheppard, Impact
Matt Sheppard
Customer Success Manager, Impact

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