10 Tips for Success in Video Advertising

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(Registration 13:50 - 14:00)

Webinar
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Event Overview

In IAB UK/PwC H1 2020 Digital Adspend, video was the only channel in which investment increased in the first half of last year - bucking the trend for all other digital and non-digital media. But all too often advertisers are failing to take full advantage of everyhting that video advertising has to offer.

Join IAB UK and members of our Video Group as they guide you through 10 ways to unlock success in video - from storytelling to sonic branding. Come away from this session more confident and knowledgeable about creating effective video campaigns online.

Agenda

14:00
Welcome & Introduction

An introduction to the video landscape

Catherine Cribbin , Industry Initiatives Manager , IAB UK

14:05
Be clear on your campaign objectives

Mark Griffiths , Head of Video Investment, MediaCom

14:10
Video works best for brand-building

Christian Hanson , Video Specialist, Commercial, Mail Metro Media

14:15
Video drives emotions

Rebecca Waring , Global VP, Insight & Solutions , Unruly

14:20
Consider your video length

Jennifer Bunting, Group Manager, EMEA & LATAM Product Marketing , LinkedIn

14:25
Get your brand / message in early

Catherine Cribbin , Industry Initiatives Manager, IAB UK

14:30
When to use sound on / sound off

Jennifer Bunting, Group Manager, EMEA & LATAM Product Marketing , LinkedIn

14:35
TV VS video – what you need to consider

Harvin Gupta, Director Solutions Engineering, Recent winner of Exchange Wires Rising Star of the Year, Xandr

14:40
Consider the latest innovations - Rewarded video

Vincent Tessier, Brand & Agency Lead EMEA, MoPub

14:45
Consider the latest innovations, Live Video

14:50
Q&A and close

Meet the speakers

Catherine Cribbin
Catherine Cribbin
Industry Initiatives Manager, IAB UK
Catherine Cribbin
Catherine Cribbin
Industry Initiatives Manager, IAB UK
Rebecca Waring
Rebecca Waring
Global VP, Insight & Solutions, Unruly
Rebecca Waring
Rebecca Waring
Global VP, Insight & Solutions, Unruly
Harvin Gupta
Harvin Gupta
Director Solutions Engineering, recent winner of Exchange Wires Rising Star of the Year, Xandr
Harvin Gupta
Harvin Gupta
Director Solutions Engineering, recent winner of Exchange Wires Rising Star of the Year, Xandr
Vincent Tessier
Vincent Tessier
Brand & Agency Lead EMEA, MoPub
Vincent Tessier
Vincent Tessier
Brand & Agency Lead EMEA, MoPub

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Discover why digital advertising is effective for reaching your customers and building brands.