10 Tips for Success in Video Advertising
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Event Overview
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In IAB UK/PwC H1 2020 Digital Adspend, video was the only channel in which investment increased in the first half of last year - bucking the trend for all other digital and non-digital media. But all too often advertisers are failing to take full advantage of everything that video advertising has to offer.
Join IAB UK and members of our Video Group as they guide you through 10 ways to unlock success in video - from storytelling to sonic branding. Come away from this session more confident and knowledgeable about creating effective video campaigns online.
Agenda
Welcome & Introduction
An introduction to the video landscape
Be clear on your campaign objectives
Creative Consideration: Video length
Creative Consideration: sound
Creative consideration: branding
Consider the importance of emotion
TV vs Video: what you need to consider
The future of video: rewarded video
The future of video: live video
The future of video: personalisation
Q&A and close
Meet the speakers
Catherine Cribbin
Industry Initiatives Manager, IAB UK
Catherine Cribbin
Industry Initiatives Manager, IAB UK
Rebecca Waring
Global VP, Insight & Solutions, Unruly
Rebecca Waring
Global VP, Insight & Solutions, Unruly
Jennifer Bunting
Group Manager, EMEA & LATAM Product Marketing, LinkedIn
Jennifer Bunting
Group Manager, EMEA & LATAM Product Marketing, LinkedIn
Harvin Gupta
Director Solutions Engineering, recent winner of Exchange Wires Rising Star of the Year, Xandr
Harvin Gupta
Director Solutions Engineering, recent winner of Exchange Wires Rising Star of the Year, Xandr
Vincent Tessier
Brand & Agency Lead EMEA, MoPub
Vincent Tessier
Brand & Agency Lead EMEA, MoPub
Michael Pekhazis
EMEA ArtHouse Sales Lead, Twitter
Michael Pekhazis
EMEA ArtHouse Sales Lead, Twitter
Silke Zetzsche
Head of Commercial Partnerships, A Million Ads
Silke Zetzsche
Head of Commercial Partnerships, A Million AdsSimilar Events
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