10 Tips for Success in Video Advertising
(Registration 13:50 - 14:00)
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Become a MemberEvent Overview
In IAB UK/PwC H1 2020 Digital Adspend, video was the only channel in which investment increased in the first half of last year - bucking the trend for all other digital and non-digital media. But all too often advertisers are failing to take full advantage of everyhting that video advertising has to offer.
Join IAB UK and members of our Video Group as they guide you through 10 ways to unlock success in video - from storytelling to sonic branding. Come away from this session more confident and knowledgeable about creating effective video campaigns online.
Agenda
An introduction to the video landscape
Meet the speakers
Catherine Cribbin
Industry Initiatives Manager, IAB UK
Catherine Cribbin
Industry Initiatives Manager, IAB UK
Rebecca Waring
Global VP, Insight & Solutions, Unruly
Rebecca Waring
Global VP, Insight & Solutions, Unruly
Harvin Gupta
Director Solutions Engineering, recent winner of Exchange Wires Rising Star of the Year, Xandr
Harvin Gupta
Director Solutions Engineering, recent winner of Exchange Wires Rising Star of the Year, Xandr
Vincent Tessier
Brand & Agency Lead EMEA, MoPub
