10 Tips for Success in Video Advertising
(Registration 13:50 - 14:00)
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In IAB UK/PwC H1 2020 Digital Adspend, video was the only channel in which investment increased in the first half of last year - bucking the trend for all other digital and non-digital media. But all too often advertisers are failing to take full advantage of everyhting that video advertising has to offer.
Join IAB UK and members of our Video Group as they guide you through 10 ways to unlock success in video - from storytelling to sonic branding. Come away from this session more confident and knowledgeable about creating effective video campaigns online.
An introduction to the video landscape