LAMP Lumen Attention Measurement Platform
Lumen
Type
Unlinked
Category
Attention
Environments
CTV, Desktop web, DOOH, Mobile app, Mobile web
Lumen's LAMP products use eye-tracking data to help agencies plan, buy, report and optimise attention to digital advertising. It integrates attention predictions into planning tools, DSPs, viewability pixels and attribution models. Lumen’s SPOTLIGHT creative testing tool helps brands create more attention-grabbing ads, and build brand - or campaign - specific models of attention.
Contact: Mike Follett, Managing Director