Consumer Sync

Consumer Sync is UK region-specific solution which has been designed from the ground up based on the markets differentiated and evolving privacy regulations.  The linkage solution allows first-party data matching with various offline and online IDs, without reliance on 3rd party cookies. Consumer Sync currently encompasses 55% of UK households, boasting over 120 million addressable IDs with an ambitious plan to scale this coverage through 2024. It enables organisations to achieve reach by resolving signals across Connected TV (CTV), Universal IDs (UIDs), IP addresses, and hashed email within the same household to provide a privacy first approach.  Consumer Sync is uniquely overlaid and verified against ConsumerView (Experian Marketing Services demographic file of over 95% of UK population), to ensure accuracy and the ability to enhance customer data with Experian rich demographic insights.  This combination will allow brands, advertisers, and publishers to onboard offline data, scale their first party audiences and more effectively engage with their customers and prospects, as well as provide deeper understanding of unlogged in website visitors regardless of operating system.

Contact: Danny Holmes