Bauer Illuminate

Illuminate is Bauer’s premium targeted advertising solution across publishing and audio display formats.

From 100+ brands, across a diverse portfolio spanning entertainment, lifestyle, parenting, hobbies, autos, and audio, Bauer collects thousands of first-party data signals. These are used to build privacy-safe cohorts around behaviours, demographics, device context and interests.

Many Illuminate cohorts have funnel-based options to reach users throughout the funnel, enabling advertisers to tailor targeting to their objectives.

It is a brand-safe solution, with advertising only appearing in Bauer’s trusted environments, across brands including Grazia, MCN, Heat, Empire, Today’s Golfer, Absolute Radio, Parkers, Mother & Baby, and KISS.

Alongside real-time targeting, Illuminate provides detailed actionable insights into campaign performance, and relevant measurement aligned to advertiser objectives. We also offer clean room targeting, modelling and insights through Illuminate Sync.

Illuminate is available programmatically or as a direct buy, with solutions available for the autos, B2B, lifestyle, outdoor and motorcycling sectors.

Contact: Kieran Lewis, Head of Commercial Product & Data