YouTube Case Study: How Three's #makeitright TV ad made it big on YouTube
Posted on: Monday 25 April 2016
Three, with their puppet hero Jackson, wanted to raise awareness of the #makeitright campaign and their brand.
Working with the YouTube team from the outset, Three partnered with Mindshare and Wieden + Kennedy to develop a series of videos to complement the TV ad. Watch the video (below) to see how Google Preferred, TrueView and the latest techniques in remarketing achieved "mind-blowing" results to lift ad recall and brand search interest.
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