Teads - Asda 24H Campaign

Posted on: Thursday 14 January 2016

Asda needed a 24 hour, large scale campaign to support and synchronise both their TV and digital efforts, to encourage the brand to be at the forefront of users minds, when shopping for Christmas.

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Teads inRead Everywhere product was the obvious choice for Asda when looking for a partner to run their 24 hour reach cast. Teads ensured the video assets automatically integrated to a native position within the editorial content across all devices. The inRead product is viewable by design, guaranteeing completed views only when the player is 50% in view.

 

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