Teads - Asda 24H Campaign

Asda needed a 24 hour, large scale campaign to support and synchronise both their TV and digital efforts, to encourage the brand to be at the forefront of users minds, when shopping for Christmas.

Teads inRead Everywhere product was the obvious choice for Asda when looking for a partner to run their 24 hour reach cast. Teads ensured the video assets automatically integrated to a native position within the editorial content across all devices. The inRead product is viewable by design, guaranteeing completed views only when the player is 50% in view.

 

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