Marchex: Click-to-Call Mobile Performance Report
Posted on: Friday 18 November 2016
Marchex's Click-to-Call Mobile Performance Report discusses how businesses can connect in-store and over-the-phone sales as one of the most important attribution opportunities for digital marketers.
Although mobile and digital advertising influences most consumer purchases, approximately 90% of consumer spending occurs in the real world!
Connecting in-store and over-the-phone sales and touchpoints has emerged as one of the most important attribution opportunities for digital marketers. The 2016 UK Click-to-Call Mobile Performance Report covers: - The influence of mobile and digital devices on in-store retail sales - The role of click-to-call in the path to purchase - How marketers can connect search and display to offline events
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