Adform: Cathay Pacific Bespoke Great Wall Case Study

Objectives: Enhance Cathay Pacific brand awareness within target audience & encourage target audience to consider Cathay Pacific when booking travel.

Ideas:  Provide an alternative view of China that challenges existing expectations by revealing a more attractive, accurate representation of China. Visually showcase interesting and enticing scenes of the landscape, history and people of China via images and branded video content.

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.