Adform: Cathay Pacific Bespoke Great Wall Case Study

Posted on: Tuesday 18 August 2015

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Objectives: Enhance Cathay Pacific brand awareness within target audience & encourage target audience to consider Cathay Pacific when booking travel.

Ideas:  Provide an alternative view of China that challenges existing expectations by revealing a more attractive, accurate representation of China. Visually showcase interesting and enticing scenes of the landscape, history and people of China via images and branded video content.

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