Adform case study: MasterCard boosts results by 24% using Adform cross-device targeting & reporting

MasterCard, one of the world’s leading global payment solutions companies, teamed up with Adform & Adexpres (part of the Dentsu Aegis Network) to promote their Masterpass App.

Masterpass is Mastercard's digital wallet service, providing users a convenient way to make online, in-app or in-store shopping simple & convenient. 


  • Drive downloads of the Masterpass App 

  • Raise awareness of the Masterpass App 

  • Retarget audience across desktop, tablet and smartphone 

  • Gain a holistic view of their campaign’s cross-device exposure and its effectiveness 


  • To acquire more Masterpass users across the Czech Republic, MasterCard set up a campaign promoting a 30% discount when using Masterpass for certain items in selected restaurants. The campaign ran on both Desktop and Mobile, with the overall goal of driving downloads of the Masterpass App.

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