Adform and Sky Cross-Device Audience Management Case Study
Posted on: Thursday 14 January 2016
Sky Italia wanted to retarget its audience and attribute conversions effectively so that it would better understand its monetisation potential.
To meet Sky’s objectives, Adform used its recently developed Cross-Device Audience Management solution, fully integrated into its DMP and DSP, for cross-device attribution and retargeting. After a careful selection process, the probabilistic data provider Screen6 was used to de-duplicate Sky’s user data to match each user across multiple devices.
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