Adform and Sky Cross-Device Audience Management Case Study

Posted on: Thursday 14 January 2016

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Sky Italia wanted to retarget its audience and attribute conversions effectively so that it would better understand its monetisation potential.

To meet Sky’s objectives, Adform used its recently developed Cross-Device Audience Management solution, fully integrated into its DMP and DSP, for cross-device attribution and retargeting. After a careful selection process, the probabilistic data provider Screen6 was used to de-duplicate Sky’s user data to match each user across multiple devices.

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