IAB / PwC Affiliate Marketing Study 2017

The value of affiliate marketing in 2017.

The full year 2017 study focuses solely on affiliate networks, software as a service (SaaS) platforms and major in-house affiliate programmes, and provides additional insight around sector performance, affiliate performance, models used and mobile growth.

Key highlights from the study show:

  • Affiliate marketing spend grew 15.1% from £482 million to £554 million in 2017

  • In 2017, Affiliate Marketing generated £8.9 billion sales, up 9.2% year-on-year

  • Affiliate spend on smartphone grew 49% year-on-year

  • Retail holds the largest share of affiliate revenue, at 43%

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