IAB / PwC Affiliate Marketing Study 2017

Posted on: Thursday 10 May 2018

The value of affiliate marketing in 2017.

Share this

The full year 2017 study focuses solely on affiliate networks, software as a service (SaaS) platforms and major in-house affiliate programmes, and provides additional insight around sector performance, affiliate performance, models used and mobile growth.

Key highlights from the study show:

  • Affiliate marketing spend grew 15.1% from £482 million to £554 million in 2017

  • In 2017, Affiliate Marketing generated £8.9 billion sales, up 9.2% year-on-year

  • Affiliate spend on smartphone grew 49% year-on-year

  • Retail holds the largest share of affiliate revenue, at 43%

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Related content

Affiliate marketing

Affiliate marketing spend increases 15.1%, topping £550 million

Affiliate marketing spend grew 15.1% from £482 million to £554 million in 2017, according to the IAB/ PwC Affiliate Marketing study. 

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.