FAQs: Affiliate & Partner Marketing Tracking
What is affiliate and partner marketing? How does tracking work within it? And why does it matter? Our FAQs explain all
Learn morePosted on: Thursday 10 May 2018
The value of affiliate marketing in 2017.
The full year 2017 study focuses solely on affiliate networks, software as a service (SaaS) platforms and major in-house affiliate programmes, and provides additional insight around sector performance, affiliate performance, models used and mobile growth.
Key highlights from the study show:
Affiliate marketing spend grew 15.1% from £482 million to £554 million in 2017
In 2017, Affiliate Marketing generated £8.9 billion sales, up 9.2% year-on-year
Affiliate spend on smartphone grew 49% year-on-year
Retail holds the largest share of affiliate revenue, at 43%
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What is affiliate and partner marketing? How does tracking work within it? And why does it matter? Our FAQs explain all
Learn moreKevin Edwards, Global Strategy Director of AWIN and Chair of the IAB Affiliates & Partnerships Group, introduces the group’s latest study
Learn moreAffiliate marketing spend grew 15.1% from £482 million to £554 million in 2017, according to the IAB/ PwC Affiliate Marketing study.
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