IAB / PwC Affiliate Marketing Study 2017
Posted on: Thursday 10 May 2018
The value of affiliate marketing in 2017.
The full year 2017 study focuses solely on affiliate networks, software as a service (SaaS) platforms and major in-house affiliate programmes, and provides additional insight around sector performance, affiliate performance, models used and mobile growth.
Key highlights from the study show:
Affiliate marketing spend grew 15.1% from £482 million to £554 million in 2017
In 2017, Affiliate Marketing generated £8.9 billion sales, up 9.2% year-on-year
Affiliate spend on smartphone grew 49% year-on-year
Retail holds the largest share of affiliate revenue, at 43%
Study: 50% of marketers saw an increase in affiliate spend in 2020
Kevin Edwards, Global Strategy Director of AWIN and Chair of the IAB Affiliates & Partnerships Group, introduces the group’s latest studyLearn more
Affiliate marketing spend increases 15.1%, topping £550 million
Affiliate marketing spend grew 15.1% from £482 million to £554 million in 2017, according to the IAB/ PwC Affiliate Marketing study.Learn more