UK digital advertising spend increases to £7.3bn in H1 2019
Posted on: Tuesday 15 October 2019 | IAB UK
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update.
Conducted with PwC, the analysis shows that Display (video) and Search were the biggest drivers of growth between January and June 2019 – up 27% and 13% respectively.
Search now accounts for £3.7 billion of total H1 digital ad spend, while combined Display (video and non-video) is worth £2.8 billion, a 17% annual uplift. Non-video remains the largest Display format (up 8% YoY to £1.45 billion), but video formats are growing fast (up 27% to £1.32 billion).
Commenting on the report, IAB UK’s Chief Digital Officer Tim Elkington said: “It’s reassuring to see advertisers’ continued confidence in digital advertising, despite the ongoing political and economic uncertainty surrounding Brexit. It’s clear from the results that advertisers are increasingly harnessing the immersive storytelling opportunities of digital video to engage people – a trend we see continued from our 2018 Adspend study released earlier in the year.”
AA/WARC: Ad spend set to rebound in 2021
Latest figures from the AA/WARC Expenditure Report show a slight improvement in the 2020 forecast, with 2021 ad spend set to be 16.6% higherLearn more
AA/WARC: UK ad spend reaches record level of £6bn for Q2 2019
Overall market growth is being driven by increased spend on online advertising, which saw rises across most formatsLearn more
AA/WARC: UK advertising spend reaches £23.6bn
Following nine consecutive years of growth, UK ad spend hits £23.6 billion with online spend accounting for just over half of total spendLearn more
Smartphone accounts for more than half of digital ad spend
Latest IAB UK PwC Adspend study reveals total UK Digital Advertising Market worth £13.44bn in 2018Learn more