UK digital advertising spend increases to £7.3bn in H1 2019

Posted on: Tuesday 15 October 2019 | IAB UK

Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update


Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update.

Conducted with PwC, the analysis shows that Display (video) and Search were the biggest drivers of growth between January and June 2019 – up 27% and 13% respectively.

Search now accounts for £3.7 billion of total H1 digital ad spend, while combined Display (video and non-video) is worth £2.8 billion, a 17% annual uplift. Non-video remains the largest Display format (up 8% YoY to £1.45 billion), but video formats are growing fast (up 27% to £1.32 billion).

Adspend Infographic

Commenting on the report, IAB UK’s Chief Digital Officer Tim Elkington said: “It’s reassuring to see advertisers’ continued confidence in digital advertising, despite the ongoing political and economic uncertainty surrounding Brexit. It’s clear from the results that advertisers are increasingly harnessing the immersive storytelling opportunities of digital video to engage people – a trend we see continued from our 2018 Adspend study released earlier in the year.”

Written by

IAB UK

Topics

Related content

Euro symbols

AdEx: Digital ad spend in Europe grows by 30% in 2021

IAB Europe’s AdEx Benchmark Report reveals that the UK market recorded the strongest growth per capita, followed by Norway

Learn more
Jon Mew

Behind the numbers: why digital ad spend growth tells a bigger story

Our CEO Jon Mew takes a closer look at the spend trends from the H1 2021 Adspend data. This piece was first published by New Digital Age in October 2021...

Learn more

AA/WARC: UK ad spend set to surpass £29 billion

Ad spend over the Christmas period stands to be the highest on record - with £7.9bn ad spend forecast - as search advertising’s ascent continues 

Learn more
 AA/WARC: Ad spend

AA/WARC: Ad spend set to rebound in 2021

Latest figures from the AA/WARC Expenditure Report show a slight improvement in the 2020 forecast, with 2021 ad spend set to be 16.6% higher

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.