H1 2018 Digital Adspend Results

Discover the key digital advertising spend data from the first six months of 2018


The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.

•    At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
•    Search is worth £3.3bn, up 15%.
•    Display is worth £2.3bn, up 20%, largely driven by video growth. 
•    The classified market has remained steady at £726m. 

Infographic

You can download the full infographic from the link below.

Please note that there has been a methodology change for H1 2018. The half year figures are based on modelled data only, conducted by PwC. The IAB will release Full Year 2018 figures in April 2019 which will provide an in-depth breakout of the Digital advertising landscape.

You can read the full press release here. For more information, head to our Adspend page or get in contact with us via email: research@iabuk.com

Related content

Digital advertising’s share of market hits 75%

Learn more

IAB Europe: Digital ad spend in Europe increased by 9.8% in 2022

Learn more
Abstract adspend imagery

Digital ad spend resilient in face of challenging 2022 as market grows 11% to £26.1bn

Learn more
Abstract ad spend graphics

Digital ad market grew by 15% in first half of 2022

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.