H1 2018 Digital Adspend Results
Posted on: Wednesday 10 October 2018
The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.
• At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
• Search is worth £3.3bn, up 15%.
• Display is worth £2.3bn, up 20%, largely driven by video growth.
• The classified market has remained steady at £726m.
You can download the full infographic from the link below.
Please note that there has been a methodology change for H1 2018. The half year figures are based on modelled data only, conducted by PwC. The IAB will release Full Year 2018 figures in April 2019 which will provide an in-depth breakout of the Digital advertising landscape.
AA/WARC: UK ad spend reaches record level of £6bn for Q2 2019
Overall market growth is being driven by increased spend on online advertising, which saw rises across most formatsLearn more
UK digital advertising spend increases to £7.3bn in H1 2019Learn more
AA/WARC: UK advertising spend reaches £23.6bn
Following nine consecutive years of growth, UK ad spend hits £23.6 billion with online spend accounting for just over half of total spendLearn more
Smartphone accounts for more than half of digital ad spend
Latest IAB UK PwC Adspend study reveals total UK Digital Advertising Market worth £13.44bn in 2018Learn more