H1 2018 Digital Adspend Results
Posted on: Wednesday 10 October 2018
The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.
• At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
• Search is worth £3.3bn, up 15%.
• Display is worth £2.3bn, up 20%, largely driven by video growth.
• The classified market has remained steady at £726m.
You can download the full infographic from the link below.
Please note that there has been a methodology change for H1 2018. The half year figures are based on modelled data only, conducted by PwC. The IAB will release Full Year 2018 figures in April 2019 which will provide an in-depth breakout of the Digital advertising landscape.
AA/WARC: Ad spend set to rebound in 2021
Latest figures from the AA/WARC Expenditure Report show a slight improvement in the 2020 forecast, with 2021 ad spend set to be 16.6% higherLearn more
AA/WARC: 2019 UK ad spend forecast to fall 16.7% in 2020
The latest AA/WARC Expenditure Report reflects the impact of COVID-19 on the UK’s advertising sectorLearn more
Understanding ad spend pre COVID-19 is invaluable
IAB UK's CEO on why having a robust understanding of where digital ad spend stood going into the COVID-19 outbreak is crucial to benchmarking the impact...Learn more
AA/WARC: UK advertising delivers 25th consecutive quarter of growth
Market growth is being driven by increased spend on online advertising, with percentage increases across every digital formatLearn more