Digital ad market grew by 15% in first half of 2022
Get the key takeouts from our H1 Digital Adspend update with PwC, showing that the digital ad market grew by 15% as the rate of growth returns to pre...
Learn moreH1 2018 Digital Adspend Results
Posted on: Wednesday 10 October 2018
Discover the key digital advertising spend data from the first six months of 2018
The IAB’s latest UK digital advertising spend figures, showing details of January to June 2018.
• At half year, the total UK digital advertising market is worth £6.4bn, up 15% y-o-y
• Search is worth £3.3bn, up 15%.
• Display is worth £2.3bn, up 20%, largely driven by video growth.
• The classified market has remained steady at £726m.
You can download the full infographic from the link below.
Please note that there has been a methodology change for H1 2018. The half year figures are based on modelled data only, conducted by PwC. The IAB will release Full Year 2018 figures in April 2019 which will provide an in-depth breakout of the Digital advertising landscape.
You can read the full press release here. For more information, head to our Adspend page or get in contact with us via email: [email protected]com
Topics
Related content
AdEx: Digital ad spend in Europe grows by 30% in 2021
IAB Europe’s AdEx Benchmark Report reveals that the UK market recorded the strongest growth per capita, followed by Norway
Learn more
Digital’s share grows to 74% of UK advertising spend
Get a snapshot of the UK advertising market by media sector, using IAB UK/ PwC Adspend and AA / WARC expenditure data
Learn more
ISBA/PwC: Update on stage two of the Programmatic Supply Chain Transparency study
ISBA’s Clare O’Brien and PwC’s Sam Tomlinson updated IAB members on what to expect from stage two of ISBA/PwC’s Programmatic Supply Chain Transparency...
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.