H1 2017 Digital Adspend Results

The IAB’s latest UK digital advertising spend figures which include online, mobile and tablet, showing details of January to June 2017.

  • At half year, the total UK digital advertising market is worth £5.56bn, up 13.8% y-o-y

  • Mobile is driving almost all growth in the market

  • At £2.37bn, mobile now makes up 43% of all digital

  • Mobile is accounting for 57% of all digital display advertising

  • Online video has overtaken banners as the largest display format, up 46% year-on-year

  • Outstream is now the largest video format, at 52% of all online video

  • Social revenue is now over £1 billion

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