Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more
Ravleen Beeston speaking at Leadership Summit 2024

What we do

As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.

Upfronts
IAB Events

Digital Upfronts 2024

Block out your calendar, Digital Upfronts is back! Running between 2-24 October, Amazon, BBC Studios, The Sun and YouTube will give advertisers exclusive insight into what they have coming down the track over the next 12 months and beyond. Plus Podcast, Gaming, Retail Media and Connected TV Upfronts will return to The Steel Yard as we take a deep-dive into how these once emerging channels have become a stalwart on media plans. Expect a month full of new product launches, big-name talent and trend analysis to shape your 2025 planning. All events are free to attend.

Latest News

Speakers at podcast upfronts

Podcast Upfronts returns 23 October

Podcast Upfronts returns to guide you through top shows and new must-listens, as well as how to use tech to engage listeners

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iab uk staff chatting

Last Thursday Club: Getting ahead for 2025

The Last Thursday Club promises a fast-paced discussion, ample networking opportunities, and a chance to enjoy breakfast and refreshments

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IAB member at event

Q&A: A responsible approach to brand safety

Following GARM’s closure, we put essential questions about how advertisers should approach brand safety to our ad tech experts

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Total digital ad marketing in UK in 2023: £29.6 billion
IAB UK Digital Adspend

Latest full-year report

The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.6 billion. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Quantcast
Reach
snap
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo
Speaker on stage at IAB Engage

Alternatives to third-party cookies

The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.

Gold standard image

Are you Gold Standard certified?

Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.

More for our members

christie

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

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As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

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