Creators x IAB Compass
IAB UK’s latest Compass report explores how creator marketing is evolving into a defining force within digital advertising – with UK revenues in this sector forecast to reach $2.6bn by 2030. From emerging partnership models to practical recommendations, the chapter is designed to help advertisers, agencies and platforms unlock creator opportunities with confidence. Whether you’re just beginning to experiment with creator collaborations or already scaling campaigns, this is your guide to navigating the next stage of growth in the creator economy.
Book your tickets to Media Upfronts
Want the inside track on where to put your spend in 2026? Media Upfronts is the event for advertisers who want to plan smarter, spend better and stay ahead. Join us 14 - 15 October at Protein Studios for a packed two-day programme featuring Bauer Media, Global, Nectar360, Tripadvisor, Activision Blizzard Media, ASOS, Meta, Spotify, Vevo and YouTube. Expect new launches, strategic priorities and fresh formats to help your campaigns deliver maximum impact.
Latest News
The IAB Tech Lab projects publishers should know about
Patrick Hann, Ad Tech Manager at IAB UK, takes a look at what publisher-focused projects IAB Tech Lab have underway and why they matter
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IAB UK’s LHF ad ban guidance for TV+
The ad industry is committed to complying with the ‘Less Healthy Food & Drink’ ad ban. Here is a short guide to help TV+ companies understand
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Tomorrow, Today: Your guide to 2030 on-demand now
James Chandler is your guide from year 2030 in ‘Tomorrow, Today’, taking viewers on a tour of the media landscape at the turn of the upcoming decade
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Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape - an in-depth exploration of the attitudes, innovations and media shifts set to redefine advertising by the turn of the decade. Want to go deeper? Tune into our podcast mini series, Futurescape: 2030 & beyond, where industry leaders debate what the future holds.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
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Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CSO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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