AdRoll: State of the Industry UK 2016

A close look at retargeting, programmatic advertising and performance marketing.

Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive technology, programmatic advertising has changed quickly.

This year, we surveyed more than two hundred UK marketers across industries to discover how businesses are thinking about—and adopting—the new marketing opportunities brought forth by programmatic advertising.