Digital Trust Forum

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(Registration 08:45 - 09:15)

BP Lecture Theatre, The British Museum, Great Russell Street, London, WC1B 3DG

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Event Overview

IAB UK’s first Digital Trust Forum will tackle the biggest challenges facing the digital advertising industry with talks and discussions on the burning issues of the day.

Covering topics including maximising brand safety, combatting ad fraud, fake news, ad blocking and transparency in the digital supply chain, the day-long event will bring together industry experts and highlight the work being done to improve online advertising for everyone.

Agenda

9:15
IAB UK Welcome

Increasing trust is a key part of IAB UK’s mission to build a sustainable future for digital advertising. As well as introducing today’s conference, the IAB’s Tim Elkington will share plans for the evolution of the Gold Standard, designed to further grow trust in digital advertising.

Tim Elkington, Chief Digital Officer, IAB UK

9:55
Rebuilding public trust in advertising

Following the release of a major report on trust in advertising earlier this year, the Advertising Association’s Keith Weed and Stephen Woodford will share the latest on the industry’s action plan to tackle the decline in public trust and what role you can play. 

Keith Weed & Stephen Woodford, President & CEO, Advertising Association

10:15
Delivering trust and transparency in digital advertising

A closer look at brand safety and ad fraud best practice with JICWEBS’s Jules Kendrick and TAG’s Nick Stringer, plus how to bring more consistency to the marketplace in the future.

Jules Kendrick & Nick Stringer, CEO & Vice President, Global Engagement, JICWEBS & TAG

10:35
Facebook on tackling trust, transparency and responsibility in 2020

Since its inception, Facebook has been sharing its learnings with the industry, whether that’s to do with AI algorithms, open source technology or video communication. Hear how the company has extended this approach to more challenging issues, such as trust in the business and how the company is striving for greater openness and transparency. 

Nick Baughan, Director of Agencies, Facebook

10:55
Coffee break

11:20
Star Wars. Sperm Whale. Paddington Bear: Three phrases harming journalism

When it comes to blacklists and whitelists, a simple black and white approach doesn’t cut it. At present, there is no standardised industry approach to content verification and as a result quality online journalism is suffering. Newsworks’ Tracy De Groose explores how can we get the balance right.

Tracy De Groose, Executive Chair, Newsworks

11:40
Advertising in the fake news era

NewsGuard’s Anna-Sophie Harling explains how advertisers inadvertently fund fake news, from Russian disinformation to health care hoaxes, and what the industry can do to drive ad spend towards quality journalism instead.

Anna-Sophie Harling, Managing Director, Europe, NewsGuard

12:00
Resolving the crisis of trust in advertising

In this session, IAS will discuss how ad fraud and brand safety issues have eroded trust in digital and will share ways in which brands and publishers can work to make the industry a safer, more trustworthy place for consumers. 

Nick Morley, Managing Director EMEA, Integral Ad Science

12:20
Sharing a privacy-focused web that works for everyone

User trust has never mattered more, with half the world now online. Google's Mark Howe will discuss the opportunities and challenges of a privacy-first web for business and for advertising.

Mark Howe, Managing Director, EMEA Agencies, Google

12:40
Lunch break

13:40
ICO RTB and Adtech Report – what happens now?

Following the publication of the ICO’s Adtech Update Report, the regulator gave the industry six months to make the necessary changes to systems, processes and documentation. At the end of this period, what has the ICO learned and what happens now? Simon McDougall will provide an update on the ICO’s latest adtech work.

Simon McDougall, Executive Director, ICO

14:00
Deep Fakes: The Frontiers of Propaganda in the Age of AI

Fake news is not a new phenomenon, but its proliferation has accelerated exponentially and deep fakes are democratising the means to create potent disinformation. Nina Schick will discuss the rapidly emerging threat of next-generation disinformation in the form of AI generated deep fakes.

Nina Schick, Political Commentator & Advisor

14:20
Boosting Performance and Revenue: A Case Study

Drawing on a case study developed in partnership with German publisher Burda, Neal Thurman demonstrates how user-centric advertising can deliver hard, positive business KPI improvements for brands.

Neal Thurman, Director, Coalition for Better Ads

14:40
What can blockchain or Distributed Ledger Technology (DLT) do for digital advertising?

With the JICWEBS DLT Pilot launched six months ago, Fiducia’s Tim Brown will provide initial results and share thoughts on how can be transformative for digital advertising. 

Tim Brown, CEO, Fiducia DLT Limited

15:00
Coffee break

15:25
User trust and the Transparency & Consent Framework

Hundreds of thousands of sites are using the Transparency & Consent Framework (TCF) to ensure that data processing for digital advertising and content personalisation has a GDPR legal basis. IAB Europe’s CEO Townsend Feehan shares updates on how this critical, consumer-facing piece of the trust puzzle is evolving.

Townsend Feehan, CEO, IAB Europe

15:45
Adapting digital advertising for the future

Our marketplace is evolving, from consent challenges posed by emerging technologies, to complex industry regulations and practices. Companies need to adapt processes, practices and possibly business models, or risk of losing trust with consumers. Verizon Media’s Douglas Miller talks about how companies are adapting to enforcement, market changes and the technologies of the future.

Douglas Miller, VP of Global Privacy and Trust for Verizon Media

16:05
The Trust Opportunity

Transparency and truth are key when it comes to building trust in marketing. As an industry, it is essential that we collectively tackle declining trust levels to ensure advertising delivers results and drives positive change. This session will focus on how OmniGOV, alongside HM Government, are proactively tackling trust in communications.

Paul Knight, CEO, OmniGOV at Manning Gottlieb OMD, Peter Heneghan, Head of Digital, Prime Minister’s Office and Cabinet Office Communications

16:25
IAB Close

16:30
End and Networking Drinks

Join us for networking drinks at the Old Crown:
33 New Oxford St, Holborn, London WC1A 1BH

Meet the speakers

Ali Shah headshot
Ali Shah
Head of Technology Policy, ICO
Ali Shah headshot
Ali Shah
Head of Technology Policy, ICO
Nina Schick headshot
Nina Schick
Political Commentator & Advisor
Nina Schick headshot
Nina Schick
Political Commentator & Advisor
Keith Weed headshot
Keith Weed
President, Advertising Association
Keith Weed headshot
Keith Weed
President, Advertising Association
Stephen Woodford headshot
Stephen Woodford
CEO, Advertising Association
Stephen Woodford headshot
Stephen Woodford
CEO, Advertising Association
Nick Baughan headshot
Nick Baughan
Director of Agencies, Facebook
Nick Baughan headshot
Nick Baughan
Director of Agencies, Facebook
Mark Howe headshot
Mark Howe
Managing Director EMEA Agencies, Google
Mark Howe headshot
Mark Howe
Managing Director EMEA Agencies, Google
Anna-Sophie Harling headshot
Anna-Sophie Harling
Managing Director for Europe, NewsGuard
Anna-Sophie Harling headshot
Anna-Sophie Harling
Managing Director for Europe, NewsGuard
Nick Stringer headshot
Nick Stringer
Vice President, Global Engagement & Operations, Trustworthy Accountability Group (TAG)
Nick Stringer headshot
Nick Stringer
Vice President, Global Engagement & Operations, Trustworthy Accountability Group (TAG)
Jules Kendrick headshot
Jules Kendrick
Chief Executive Officer, JICWEBS
Jules Kendrick headshot
Jules Kendrick
Chief Executive Officer, JICWEBS
Tim Brown headshot
Tim Brown
CEO, Fiducia DLT Limited
Tim Brown headshot
Tim Brown
CEO, Fiducia DLT Limited
Tracy De Groose headshot
Tracy De Groose
Executive Chair, Newsworks
Tracy De Groose headshot
Tracy De Groose
Executive Chair, Newsworks
Neal Thurman headshot
Neal Thurman
Director, Coalition for Better Ads
Neal Thurman headshot
Neal Thurman
Director, Coalition for Better Ads
Nick Morley headshot
Nick Morley
Managing Director, EMEA, Integral Ad Science
Nick Morley headshot
Nick Morley
Managing Director, EMEA, Integral Ad Science
Townsend Feehan headshot
Townsend Feehan
CEO, IAB Europe
Townsend Feehan headshot
Townsend Feehan
CEO, IAB Europe
Doug Miller headshot
Doug Miller
Vice President, Global Privacy and Trust, Verizon Media
Doug Miller headshot
Doug Miller
Vice President, Global Privacy and Trust, Verizon Media
Paul Knight
Paul Knight
CEO, OmniGOV
Paul Knight
Paul Knight
CEO, OmniGOV

The sponsors

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