Programmatic 101

Overview

Unlock the power of programmatic with this one-day course, covering everything from combining data and creative to meaningful measurement. If want to buff up on the basics of how an ad is served programmatically and make sure you’re up-to-speed with current practice – this one’s for you.

Who is this course for? 

  • Sell-side: All who need to know how programmatic buying works, including Junior Ad Ops and Campaign Managers

  • Buy-side: Planning Team and entry level Ad Ops and Campaign Managers

  • Advertisers: Digital Marketing Managers who need to understand how an agency trading desk works

What will you learn? 

  • The technologies involved in serving an ad programmatically

  • How data and creative can be used to target audiences and create personalised ads

  • How campaigns are activated and can be optimised in practice

  • The basics of measurement in programmatic campaigns

Available dates coming soon

Bespoke training

In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.

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Discover why digital advertising is effective for reaching your customers and building brands.

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