Advanced Programmatic
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Overview
Join this advanced course for a comprehensive look at buy side programmatic, regulation and the use of data, how publishers monetise their inventory, attribution models, plus how to go about creating and assembling a dynamic creative ad campaign.
Who is this course for?
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Sell-side: Heads of Sales and Programmatic, Programmatic Sales, Programmatic Product Teams and Ad Ops (2-3 years’ experience)
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Advertisers: Marketing Executives and Junior Marketing Managers
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Buy-side: Heads of Digital, Account Directors and Data Specialists
What will you learn?
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How buy-side programmatic tech stacks work together and the value each technology adds
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The impact of regulation and walled gardens on the collection and use of data
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How a publisher uses sell side technology to monetise inventory in the most effective way
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How a dynamic creative ad is assembled and served
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The most common attribution models that are used in programmatic campaigns
Available dates:
Bespoke training
In need of specific training? You’re in the right place. We’re experts in all things digital and can design bespoke courses to fit your needs. Just get in touch.
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