Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.
Driving Results for Publishers and Buyers
The digital marketing industry is grappling with the pandemic's impact on ad spend, swirling questions about the future of Identity, as well as the upcoming US election, Cyber Monday, and the holidays.
Join Aleksandra Injac, Mindshare’s US Programmatic Lead, Jessica Kadden, Meredith’s Vice President of Programmatic Sales, and Alex Gardner, Index Exchange’s Chief Revenue Officer to hear about the programmes and initiatives publishers and marketers are leveraging to unlock new demand opportunities, save costs, and gain efficiency during the busiest season of the digital year, all while prioritising transparency.
Sign up here.
Webinars to watch
Join OneTrust on 21 July, 3.00pm, (11:00 am EST) for a webinar on ‘The End of Third-Party Cookies—What's Next?’ to review the timeline for third-party cookies, the current privacy landscape and ecosystem that is driving the changes, as well as the opportunity for quality first-party data collection and strategies for building trust with your audience. Register here.
Learn about the latest Facebook feature Limited Data Use (LDU), the implications it will have and join OneTrust webinar: ‘Facebook's New LDU Feature for CCPA—What This Means For You’ , 22 July at 3.30pm (11:30 am EST). Register here.
Privacy for Publishers
If you’re a business in the publisher and media industry, the last few years have brought a tumult of challenges to your operations. Recent privacy legislation, such as GDPR, CCPA and the IAB TCF Framework, and consent requirements for compliance may limit data collection and usage—which threatens to negatively impact ad revenue. At the same time, audiences are demanding more personalisation—publishers must balance privacy with personalisation to comply with regulatory guidance and meet user expectations.
With this in mind, OneTrust is hosting a free webinar on July 14 at 11:00 am EST/16:00 BST titled How Publishers Can Build a Privacy Strategy. Register here.
Programmatic Search Intelligence
Now more than ever, brands are facing unprecedented challenges in a volatile market due to the pandemic. Coming at a pivotal time as brands focus on revenue recovery, Captify have launched the Programmatic Search Intelligence (PSI) in partnership with Pubmatic. PSI marks a shift in programmatic efficiency, by making dynamic and live Search data available to programmatic buyers, globally. By infusing multi-channel media with dynamic onsite search data, Captify’s PSI solves lack of true consumer intent and lack of recency in data available in the programmatic ecosystem, by way of partnership with PubMatic.
Read the full press release here.
The Big Boost
The pandemic has seen publishers facing major problems, but what are the next steps on tackling the big issues? Join JustPremium on July 1st, 4pm (CET) for their ‘Guide for boosting revenues and maintaining cash flow in a crisis’ session and hear insights from JustPremium, Snack Media and Weeronline who will provide context on how they are maintaining a strong business position in turbulent times.
Speakers will include: Tom Jones, Head of Digital Operations for Snack Media, Remo Chipatiso, AdOps Manager for Weeronline, Jorg Schneider, Head of Supply for JustPremium and Alex Hughes, Associate Director of UK Supply for JustPremium. Register here.
Messages of Support
Every week for the last 10 weeks, people up and down the country have taken to our doorsteps to thank NHS and key workers. In light of this, TAP launched its ‘Digital Thinking Wall’ - enabling anyone to post messages of appreciation for key workers and organisations working in healthcare and education during this time. There have been almost 1,000 personal messages since it’s launch in March.
On top of this, TAP has launched an ebook campaign inviting children under the age of 16 to send in illustrations based on the messages from the website. All are then shared on TAP’s media channels and some are selected to feature in the ‘TAP Book of Thanks’ which will be sent to healthcare/NHS and education organisations.
Find out more about this campaign to thank superhero key workers here.
TAP asks for any support to connect to healthcare and education leaders and organisations. Please feel free to get in touch with Patrick Melville, Marketing Director.
Learn with Teads
Learning something new or developing your skills while being cooped up at home can seem like a pretty impossible challenge for most. Well, the team over at Teads are running a learning series for advertiser, agency and publisher partners. Featuring Teads’ top thought leaders, the series will delve into areas that can add value in these difficult times. Find out more here.
Google has just launched a new YouTube campaign to encourage people to stay at home. Bringing together a multitude of content to get your teeth into, from cooking and cleaning tips to workout videos and studying resources - there’s something for everyone.
It has also put together a handy six step guide on how to master video calls while working at home - find out more - as well as lending a helping hand to event organisers across the globe with a guide on hosting virtual events via YouTube. Give it a read.
Supporting Small Businesses
COVID-19 is affecting everyone across the globe, but is presenting unique challenges for small businesses, which is why Google has developed tools, resources and insights small businesses need to continue driving productivity during this uncertain time. Covering simple steps which can be made immediately, from connecting with customers and employees, tips on keeping advertising relevant and staying current online to free digital skills training and useful resources for all industries. Discover more.
It’s no surprise that the role of social media platforms is coming to the fore as social distancing takes effect. Facebook has launched a Business Support Hub to help small businesses grow resilience and ride out the outbreak’s economic fallout.
It has also set up a $100 million grant programme for 30,000 small businesses in 30 countries around the world. Find out more here.
Great for Grads
During these uncertain times, Graduates are feeling unsure about how and if they can get a job come September, and where to put their best foot forward in terms of applying. That's why The Programmatic University has created a program looking to help graduates get a job in the industry through practical training. They have teamed up with Sphere Digital recruitment, who will refund the course fee for anyone who attends and is successfully placed by them. Theory being, this program and certificate will hold them in really good stead for a bright future in the programmatic industry.
The course will run from 11 - 15 May (10am - 11am every day). Find out more here.
Mastering a crisis, not something many or any of us have had to do before right? GfK have set up a COVID-19 Resource Centre, containing all the latest marketing intelligence to help businesses manage disruption and make the right decisions - from breaking trends around supply chains, point of sales, consumer behaviour and consumer sentiment. As part of the resource centre, a weekly ‘Pulse Report’ powers decision making with actionable insights to help businesses come out of the crisis stronger, better positioned and closer to customers than ever before.
For their UK clientbase, GfK ran a webinar on how COVID-19 is impacting buying behaviour and shaping future intentions of UK consumers. Find out more here.
Savings for Superheroes
NHS workers or real life superheroes? In order to say thank you to those working on the front line against COVID-19, VoucherCodes.co.uk has launched a platform to provide NHS staff with exclusive discounts from leading retail brands. NHS staff can unlock discounts on health and beauty, clothing, food and drink, interiors, floral bouquets, jewellery… the list goes on. Thanks to the site’s verification technology, only those who register with a valid NHS email address will be granted access to the offers - allowing brands to confidently run extra special discounts solely for NHS employees.
In a further show of support for the NHS, VoucherCodes is donating 10% of the money made from these offers to ‘NHS Charities Together’ - an organisation representing, supporting and championing over 140 NHS charities nationwide.
Working mothers with no choice but to request to be furloughed due to childcare, older workers getting sidelined and entry level BAME talent schemes paused - has COVID-19 had an impact on diversity in our sector? Monitoring this closely and looking to drive action, Creative Equals and Campaign magazine have launched the COVID-19 Inclusion Pulse. The data will be collected monthly from within existing networks and reported on to ensure it’s kept firmly at the top of the business agenda.
You can share your experiences anonymously and be in to win a 1-2-1 coaching session or £50 Amazon book voucher. Enter survey here.
The Fourth Emergency Service
UK charities are predicted to see their incomes plummet by at least a third due to the pandemic, potentially creating a £4 billion black hole in their finances. So what’s being done to help?
Sublime have published insight into Givewith’s newly launched ‘COVID-19 Response Initiative’, which aims to offer a lifeline to partner charities and non-profit organisations, as well as supporting the internationally renowned NGOs that are at the forefront of the global response to the crisis, enabling them to continue their essential work.
How does it work? Advertisers can raise brand awareness while having a positive social impact and unlocking new sources of funding for charities and non-profits, all while utilising their existing advertising budgets. How? Via a simple value exchange, in which the consumer gives their time or engagement and the brand advertiser underwrites a social impact in return: ”you click/watch, brand gives”. The CTAs are built into captivating, rich-media ad units created and delivered at scale by Sublime. Find out more here.
It’s never been more important for the digital advertising industry to collaborate with trusted partners for guidance on how to work through these unprecedented times. The ever-evolving nature of the COVID-19 outbreak calls for precision and tools to enable advertisers and publishers to make informed decisions about their digital advertising. IAS has created a dedicated COVID-19 page hosting research, guides, advice and insights to provide guidance and assistance during these challenging times.
IAS continues to work with the UK Government, alongside key industry bodies to ensure everyone is working together to support the overall health of the digital advertising industry at this trying time. Find out more here.
No One Gets Left Behind
Small businesses are being hit hard by the COVID-19 outbreak, and with so many mixed messages going around, it’s hard to know where to go for guidance, support and advice. Tide is making every effort to support small businesses by staying closely in touch with the government and publishing regular content on its Coronavirus help hub; from financial advice to tips on running your business during lockdown; as well as handling emotions during these uncertain times.
Tide have also launched a Government support eligibility checker for small business owners to find out which scheme they might be eligible for and how to apply.
Back Don’t Block
We all find ourselves turning to news organisations for accurate and timely information during these uncertain times - over the past month, traffic to U.S. news sites jumped more than 50% compared to the same period last year. Yet overzealous use of keyword blocking - or blacklisting - means that traffic isn’t translating into ad revenue. With Oracle Data Cloud reporting that more than 3,000 advertisers are blocking the word ‘coronavirus’, what does this mean for publishers?
Find out how Oracle Data Cloud is supporting the vital efforts of news publishers to inform the public and more about its advanced contextual intelligence tools to help both advertisers and publishers understand and evaluate during the COVID-19 outbreak.
Read the latest blog: The news industry needs advertisers' support right now
Webinar to watch: Advertisers need to understand the full impact of their spend during this increasingly complex climate. Learn how attention measurement can deliver relevant, consumer-first experiences, why metrics matter most and why to measure beyond simple verification.
Register for ‘From Ad Fraud to Attention: Exploring the New Frontier of Advertising Measurement’ here.
Discover why digital advertising is effective for reaching your customers and building brands.