Public Policy Manager

Posted on: Wednesday 07 July 2021 | IAB UK


The IAB is the not-for-profit trade body for the UK digital advertising industry with members from some of the biggest companies in the world including Google, Facebook and Twitter. Our mission is to build a sustainable future for digital advertising. We do this through a range of activities including events, training, research, setting standards, policy and regulatory advocacy, helping the industry to remain self-regulated and more. You can find out more about us and the work we do here:


Ways of working

The IAB works in a very open and collaborative way. A team of 25, we have regular company meetings, project teams of people from different departments, as well as a strong sense of teamwork within each department. We encourage our people to be entrepreneurial and feel empowered to drive change and come up with ideas for new projects and initiatives. We are currently working from home, but our office is in Covent Garden and we are looking forward to returning as soon as it is safe to do so. We encourage hot desking and actively support flexible working.



Culture is very important to us. We work with the whole industry, an innovative, dynamic, varied and fast-moving sector so we want our people to add to the fabric of what we do and what we represent. We are a social and upbeat team with different expertise and interests and a great ability to pitch in and work together to deliver our big events and initiatives. Education is important so in addition to training, we have regular internal updates and themed briefings that help us all keep up to speed with developments across the industry. We celebrate success, whether it’s the completion of a big project or something small but important that someone has done that helps us all. 


The role

IAB UK member companies need the right policy environment to support a healthy and sustainable UK digital advertising industry. IAB UK is uniquely placed to help them achieve this, representing the whole range of stakeholders in the digital advertising ecosystem. 

As the industry grows and matures, it faces increasing regulatory scrutiny. This new role will be critical to the IAB’s objective of achieving an effective and proportionate regulatory framework with the right balance of statutory regulation and self-regulation. In this role you will work with the Policy & Regulatory Affairs team, the wider IAB and our members to advocate for this approach.

We are looking for someone who understands and cares about the digital advertising industry and its role in the ad-funded internet, with a sound knowledge of regulatory issues relating to adtech and digital advertising.


Key responsibilities

  • Working with members to understand their views, promote the IAB’s work, and keep them up-to-date on policy and regulatory developments affecting their companies.
  • Leading on developing public policy positions for the IAB on issues affecting digital advertising
  • Representing the interests of members and digital advertising with policy-makers, Parliamentarians and regulators in the UK


Management structure

This role works alongside the existing Public Policy Manager and reports to the Head of Policy & Regulatory Affairs.


Skills, knowledge and characteristics

  • Experience of managing and delivering industry-led engagement with Government, policy-makers and regulators in the UK
  • Experience of building and managing stakeholder relationships to develop trust and deliver objectives
  • Experience in a relevant member- or client-facing role, ideally in a digital advertising/media company
  • Able to communicate clearly and effectively, including communicating complex information to non-expert audiences
  • Comfortable speaking to groups and in public forums
  • Strong analytical skills and good attention to detail
  • Ability to react quickly to challenges
  • Ability to effectively manage external suppliers, e.g. consultants
  • Well-organised, able to manage and prioritise work and put members first
  • Capable of working proactively and independently with minimal supervision


Equal opportunities

The IAB supports equal opportunities for everyone and we want to build a digital advertising industry that is for everybody. We value and respect all differences in people (seen and unseen). One of the ways we do this is by actively encouraging staff to work in ways that best suit their needs and our flexible working policy outlines many of the options available, such as part-time and term-time working, and working compressed hours. Please talk to us at the interview about the flexibility and equipment or other support you need. We can’t promise to give you exactly what you want, but we promise not to judge you for asking.


Application process

Applications, including a CV and information setting out how you meet the job requirements, to be sent to Caroline Stearn [email protected]. Salary is competitive.

Written by


Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.