Blis - Member Metrics
Posted on Friday 18 February 2022 | IAB UK
The following responses have been supplied by Blis regarding its measurement and the ad verification process. This is part of an initiative to map the measurement options offered by our media owner and platform members as part of National Anti-Click-Through Rate Day (February 2022)
Check out the rest of the results to discover, at a glance, which suppliers are being used as well as what measurement metrics are offered by Blis and other media owners/platforms here.
Do you offer advertisers verification information about the campaigns they run with you, for example around areas like viewability and brand safety?
As you offer advertisers verification information about the campaigns they run with you, how do you predominantly operate?
Allow to advertiser to choose their own third-party provider. (See which media owners and platforms allow advertisers to choose their own third-party provider here).
As you offer viewability metrics to advertisers, do you have a minimum viewability % you work to as a campaign average?
This is entirely dependant on the client and their benchmarks
Do you offer advertisers performance information about the campaigns they run with you, for example around areas like reach, clicks and brand uplift?
Yes. (See what performance information is offered, by platform, here).
Which third-parties have you worked with in the last 12 months?
Comscore, Doubleclick, Dynata, Exactag, IRI/RSI, Kantar, Nielsen and ODR
To find out which other companies submitted responses, please visit our member directory here.