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Quick Q&A - General Data Protection Regulation (GDPR)

What is it? The EU General Data Protection Regulation (GDPR) is the new legal framework governing the use of personal data across all EU markets. It replaces existing national data protection laws and comes into force from 25 May 2018. The GDPR updates the existing EU data protection framework. From a consumer perspective, the GDPR aims to give individuals more control of their personal information. Organisations will require a legal basis to process personal data. There are six legal bases...

Huffington Post rebrands to HuffPost with new logo

The Huffington Post has undergone its first ever rebranding, abbreviating its name to HuffPost and introducing a new logo. The move is effective today (April 25th) and has been rolled out across all of the news outlet's platforms, including its websites and social channels. It is the first since the brand was launched 12 years ago and includes a new homepage layout, storytelling 'splash cards' to be used across social networks, and InContent Reveal advertising, which is designed to help...

Quick Q&As

Quick Q&A - Adblocking - published April 2017 Quick Q&A - Ad fraud - published April 2017 Quick Q&A - Brand safety - published April 2017 Quick Q&A - General Data Protection Regulations (GDPR) - published April 2017 Quick Q&A - Privacy - published April 2017 Quick Q&A - Viewability - published April 2017

Twitter working towards 24-7 live video

Twitter is planning to move towards an always-on approach to video, offering live streams to users 24 hours a day, seven days a week. This is according to the social site's chief operating officer Anthony Noto, who said in an interview with BuzzFeed that the platform is looking at the possibility of showing rolling news, sport and entertainment. Users would have it running in the background and could then "focus in on it when [they] hear something that’s of interest", he explained. The live...

IAB UK statement on the TAG announcement in the US

In the US, IAB members will be required to register with the Trustworthy Accountability Group (TAG) by next summer. Whilst TAG isn’t established here in the UK market, our equivalent is JICWEBS, the cross-industry body that sets the standards for trusted digital ad trading across brand safety (through the Digital Trading Standards Group), anti-fraud and viewability. We encourage the UK digital advertising industry to register with JICWEBS to have their business practices and adherence to good...

Brand safety - why at least 81% of all digital ad revenue isn't at risk

Updated with H1 2017 digital adspend figures Two good rules of thumb to live your life by; don’t count one’s chickens before they’ve hatched and don’t throw the baby out with the bathwater. Digital advertising is growing, brand safety is a concern and we’re at risk of breaking both these idioms if we’re not careful. In October 2017, the IAB UK announced the official size of the digital advertising market for half year, (January - June 2017) at £5.56bn, a 13.8% year on year growth ( IAB / PwC UK...

Digital Adspend

IAB Leadership Summit 2017: ‘Our success as leaders is in finding the modern minds’

See the highlights from the morning of Day Two See the highlights from the afternoon of Day Two While disruption inevitably brings challenges - especially in a market which is ‘out in front’ - there will be plenty of opportunities to discuss the key issues and work out ways forward at this jam-packed two-day event, he said. Henry Rowe, Managing Director at Theorem, then took to the stage, to explore what success might look like in 2020, with an insightful analysis of today’s media buying and...

Cancer Research UK harnesses mobile to boost World Cancer Day engagement

Location-based mobile technology helped Cancer Research UK raise engagement with World Cancer Day this year. The charity partnered with Devicescape to use its Engage service, which utilises public Wi-Fi networks to send notifications to smartphones in busy public locations, Campaign reports. Messages were designed to encourage support for World Cancer Day on February 4th by making a donation or purchasing a Unity Band bracelet, and contained links to the charity's website. Cancer Research UK...

IAB Leadership Summit 2017: Innovating a way forward

See the highlights from Day One See the highlights from the afternoon of Day Two Pointing in particular to the importance of mobile, Pile argued that the exponential growth of technology has led to his team having a highly challenging time, with more and more expected of them. But there is a positive to this, he went on: “Technology being the new normal in this ‘selfie’ world has allowed beauty to thrive. Indeed, the fact that some 1.2bn selfies are taken a year, he said, is partly why L’Oréal...

IAB Leadership Summit 2017: Fighting constraints with creativity

See the round-up from Day One See the round-up from the morning of Day Two Despite the Guardian regularly getting more than 155m unique users a month, it faces growing competition from non-news sources for digital ad revenue and declining revenues from print advertising. Pemsel argued that this situation is exacerbated by the blunt metrics advertisers use to judge online content, such as click-through rates, that do not take into account the quality environment or context. “Short term response...

M&S to debut 'radical' multichannel marketing campaign

Marks & Spencer is rolling out a new multichannel marketing campaign, which it says takes a drastically different direction to its previous efforts. The clothing, food and homeware retailer has unveiled its Spend It Well campaign, which, for the first time, unifies its major product lines. It is the first new marketing from the company since it enlisted creative agency Grey London - recently temporarily renamed Valenstein & Fatt - in 2016, and it has invested substantially into the multichannel...

marks and spencer

Facebook set to roll out 'TV-like' programming

Facebook has revealed that it has plans to start rolling out TV-like programmes on the social media platform from June. Business Insider reports that Facebook's initial offering is expected to include a combination of big-budget TV-like programmes and series of clips lasting five to ten minutes that would refresh with new installments every 24 hours. This would create a brand new way for people to watch shows, making it harder for people to binge-watch programmes, instead making them return to...

2012 Full Year Digital Adspend Factsheet

Here is a topline summary of the findings from the IAB Digital Adspend Study for full year 2012. For January to December 2012 the total online advertising market was worth £5.416bn and showed a like for like growth of 12.5% Digital Display advertising was worth £1,304m in 2012, Classifieds was £854m and Search £3,168m. The top 3 spending sectors within online display was Consumer Goods, Finance and Entertainment and the Media. A full presentation of the results, including industry breakdowns, is...

Digital Adspend

UK digital adspend up 12.5% to almost £5.5bn

Download the full research In 2002 less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses the £5 billion mark. In 2012 digital advertising increased, like-for-like*, by 12.5% on 2011 to a record annual high of £5.42 billion – up by £607 million from £4.81 billion according to the latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted byPwC . Mobile accounts for over half of digital ad growth Just as digital spend...

2012 Full Year Digital Adspend Results

The IAB’s digital advertising spend figures, which include online, mobile and tablets, showing details of the full year 2012. Key findings: Mobile spend crosses half billion £ mark; now accounting for 10% of digital spend. Digital advertising up £607m; mobile driving over half this growth. Video up 46% to £160m; social media up 24% to £328m. FMCG overtakes Finance as biggest digital display advertiser. This tracking study, dating back to 1997, represents the official industry figures and acts as...

Pricewaterhouse Coopers

UK adspend hits £17bn in 2012 – the first time since 2007

Advertising expenditure in the UK reached £17,176bn in 2012, up 2.3% on 2011 according to figures released today in the AA/Warc Expenditure Report. The last time advertising spend exceeded £17bn was prior to the recession in 2007 (£17,364bn). AA/Warc’s forecasts for the next eight quarters show adspend continuing to grow, reaching a 5% growth rate in 2014, well ahead of inflation. Growth of 2.7% is expected in 2013. The AA/Warc Advertising Expenditure Report is the definitive measure of...

Performance Marketing Advisory Group Code of Conduct - Vouchers

The IAB's Performance Marketing Advisory Group Voucher Code of Conduct is based on the Performance Marketing Advisory Group's driving twin principles of transparency and control. It ensures that voucher code sites and affiliates that make use of voucher codes avoid using misleading or confusing practice, and maintain advertiser and merchant trust in the channel while providing consumers with a good and positive user experience. In June 2017, the Voucher Code of Conduct’s guidance was updated to...

voucher code of conduct

Performance marketing

IAB Factsheet: Minimising the risk of advertising misplacement

Leading ad businesses have committed to the DTSG’s Good Practice Principles. This new factsheet explains more about the DTSG initiative and what it means for the UK market.

IAB Performance Marketing Advisory Group - Publisher Standards Charter

The Performance Marketing Advisory Group has produced its Publisher Standards Charter (PST) to balance the existing Advertiser Standards Charter (formerly the Ethical Merchant Charter) and ensure transparent and fare trading practice between advertisers and publishers across the Affiliate Eco-system. The group outlines best working practices, such as ensuring advertiser campaign parameters are consistently met - eg timing, pricing etc - and includes a duty of care to consumers. Publishers are...

IAB Performance Marketing Advisory Group - Advertiser Standards Charter

Affiliate marketing is an established part of the digital marketing mix. Working with merchants (or advertisers), affiliates (or publishers), networks, agencies and other third parties, the IAB’s Performance Marketing Advisory Group is working to ensure the industry maintains its reputation and growth. This best practice document offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. It should be viewed as one of the first documents to...

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