If you hang out in media circles, have a penchant for industry events or have scrolled through the headlines of any of the leading trade press titles recently, it won’t be news to you that ad tech and real-time bidding are hot topics on the digital ad scene. With the publication of the ICO’s ‘ Update report into adtech and real time bidding ’ last summer, RTB has been propelled into the spotlight and, as Head of Policy & Regulatory Affairs at IAB UK, become the primary focus of my work life...