IAB Mexico is a non-profit association that started activities in February 2005 with the objective of integrating and encouraging the growth of the industry through the development and dissemination of studies, educational programs and best practices. Account to date with more than 170 associated companies, among which are: Beker / Socialand, Digital Capital, Carat, El País, Facebook, Google, Group M, Group Five M, Ferrer Group, HAVAS Media Group, Kantar Millward Brown , Pauta Creativa, Omnicom Media Group, Televisa, Televisa Radio and TV Azteca.